Mobile website Design: An untapped marketing strategy

February 21st, 2010 |

Recently, there is a high demand of mobile devices with Internet browser. However, most websites today are still not compatible with mobile Internet. As a response, companies are converting their websites to become accessible on any Internet capable hand held devices.

desAs the demand for mobile Internet increases, the number of websites that are compatible with these mobiles is also increasing. And mobile users respond positively to these websites. This implies that a new innovative market for local and worldwide clients is starting to emerge.

Mobile website design is not as complicated as you might think, with the help of a professional, learn where to focus your effects. Basically, there are seven fundamental steps to mobile website design. The first step is to choose the right markup for your mobile website design. There are several types of markup for mobile website design; pick the one that suits your customers’ needs.

The next step is to know your target mobiles phones. Mobile devices today have different screen dimensions from small to large screen size. You can optimize your content if you know the most common screen dimensions. It is also wise to keep your website shape and style as minimal and linear as possible.

Lets face it, your mobile website goal is to deliver necessary content to potential costumers so know your customers. In mobile website design, you need to know your customers’ needs, interests and hobbies. Mobile devices are very portable. This means your customers are anywhere while viewing your website. So, as much as possible make new sticky content.

Keep in mind that the content on a website is not usually available to some mobile devices and mobile surfers have different medium and requirements. So, keep things simple and if possible optimize mobile users experience. Also, don’t place the same content from your traditional website to your mobile website.

Mobile website design involves choosing a great domain name. Your domain will be use by your users to access your site. If possible, don’t use a separate domain name. Otherwise, you will confuse your customers. Instead, use a subdomain for your mobile website. Subdomain is the easiest and cheapest option for your domain name.

Since mobile devices have less disk space and lower processor, you need to validate your markup from time to time. You can do this through a desktop browser. Lastly, mobile website design also involves rechecking and retesting. Aside from testing it to a desktop browser, you also need to test it on mobile devices. Alternatively, you can use emulators and Rent Time to test your mobile website.

Affordable SEO Marketing Can Help Your Business Grow

February 10th, 2010 |

Affordable SEO is something you should find room for in your business’ budget right away. If your company has a website (and every company should) then you need to use good SEO practices. Just having a website doesn’t do anything for your business. You need affordable SEO marketing to help people find your website before they can become customers or clients of your business.

sasaHere’s an example. You create a website for your business. You might not know much about SEO, so you create the website based around your business. And then you wait for the people to come. You’ve heard the old adage about how you build something and people will come, but that doesn’t apply to websites. People have to be able to find your site before they’ll come and visit it. And very few people will search on terms like “Abe’s House of Shoes” or whatever your company’s name might be.

People search a certain way, and that’s how affordable SEO marketing can help you. If your website, first of all, isn’t optimized for the search engines and how people might search for the things you offer, you’re missing on potential customers every single day. And if you don’t use affordable SEO marketing to point people to your website from other places like blogs, article directories and social sites, you’re missing out on even more.

A good, affordable SEO marketing campaign will optimize your website for the keywords and terms people are looking for. To understand the benefit of that, compare “Abe’s House of Shoes” to “cheap high heels” to see the difference and the potential. They’ll also help you use blog posting, article marketing and social media to attract the attention of web searchers in a way that’s harder to do on a business website alone.

Those articles, blog posts and social bookmarking entries will show up in the search engine results, and lead people back to your website so you’re getting targeted traffic that’s looking to buy what you’re offering. Good, affordable SEO marketing is a cost-effective way to really increase your web traffic, and therefore your business, in a short period of time.

Blog postings and forum postings help you increase online exposure

February 6th, 2010 |

Blog posting and forum posting are two of the most powerful methods to build and increase online exposure for you and your business.  For years, people have been using blog posting to attract new customers and be recognized as an expert to a certain field.  In some cases, increasing your online exposure through blog posting does not require you to own your own blog.

in-mmBlog usually exhausts a lot of time and effort from its owner so instead of owning a blog, you can do guestblogging on other blogs.  Blog posting on other blog helps you create new business partnerships while you introduce your brand or products to other potential costumers.  The secret to guestblogging is to get the right mix to increase your online exposure.

However there are at least a thousand blogs online.  Finding the right one that is the most beneficial to you might be exhaustive.  In addition, guestblogging on more than hundred of blogs might not get you anywhere.  So before blog posting on a specific site, consider first the blogs that are almost related to your business.  For instance, if you own a bookstore, you can talk about educational books, great modern authors and latest trends in books.

Blog posting and forum posting can escalate your online exposure through back links.  The links are like a vote on your google page status.  This means that the more you attract people through your blog post and forum post the higher your status page will become.  Also, the more links you make, the higher your chances of increasing your rank in the search engine.

Forum pages are like discussion boards where people within the same field interact and exchange information from each other.  It is best that you post on forums that are related to your business interests and websites.  You cannot attract potential costumers if you post topics that are not related to your business.

In forum posting, you are required to signup for a specific forum.  You can either post a new topic or make a comment on an existing one in the forum.  While doing a forum posting, you should not forget to leave a link as your business signature below the post.  Otherwise, you cannot generate traffic to your website.

Usually, you are not allowed to spam and mislead people through blog posting and forum posting.  This way, visitors on the forums are guaranteed with quality posts.  Some forums also follow specific guidelines to prevent distribution of false information.