Take a look at an average search page and you’ll see listings at the top of the page that are highlighted. They usually have a heading that reads “sponsored listings” or something along those lines. Those are known in the SEO industry as first page placement and we can buy them for you. In other words, you can be on Google Page One tomorrow if you sign up for our services today. Sounds pretty simple doesn’t it? You’re probably wondering if you can just do that yourself and cut out the marketing company. After all, getting to Page One is the goal, isn’t it?

If you want to do it on your own, you can of course, but you’ll end up paying a lot more for that first page placement than you should. That’s not because we get a better price as a marketing company, though we do know how to target less expensive keywords, but because you do not want to continue to pay for that spot. We buy it for our clients when we first begin our marketing efforts, but then we use organic SEO to earn that spot permanently for them. Once there naturally, you’ll never have to pay for it again.

The savvy internet user knows that first page placements are sponsored listings and views them in basically the same way they look at the sponsored ads box in the sidebar. Conditioning has taught them to ignore the shaded and boxed areas and jump right to the top organic listing on the page. For many years, that behavior prevented small business SEO from working as effectively as other mediums. It was too easy to buy those organic spots with massive link building campaigns, not the case anymore.

Today, organic SEO is a strategy that, done properly, can eventually bring anyone to the top of Page One for their industry keywords. It takes quality content creation and selective link building, and for the first time search engines are rewarding substance before quantity. Due to recent changes, the playing field has been leveled and many companies are starting from scratch. If you’re in that position, and you probably are, take advantage of our services and we’ll get you onto Page One, first by buying a spot and then by earning one that will last.

How many landing pages does your website have? Do you belong to an email marketing service like aWeber or are you sending from the office using a list you purchased from a marketing company? Does your web advertising have opt-in boxes displayed on it? Targeted email marketing is only targeted if your list is generated from a pool of internet users interested in your products or services. The only way to get that is to use other mediums to drive traffic and voluntary sign-up features to screen your list.

Take a look at your website. If you run a PPC campaign to drive traffic to it, where in your site will that traffic land? Your home page is not necessarily the most ideal place for someone’s first encounter with your company. Those with experience in PPC management recommend that you create a separate landing page specifically designed to address the subject of the PPC ad that is being responded to. A sign-up or opt-in box on that landing page will give you the ability to reach back out to visitors even if they don’t buy anything on their first trip to your site. That’s a powerful tool to have.

Now, think about all of the other advertising and marketing that you do. Whatever the function is, whether it’s a coupon, direct response, or even just an announcement of some kind, there should always be direction to a landing page on your website where they can sign up to be on your email list. If you’re running a web presenter, have it direct visitors to a sign-up box somewhere on the page and include some promotion for that box in the script that you write for the presenter.

As an experienced organic SEO and internet marketing company, we understand the value of client communication and how that will raise your sales numbers. Email marketing is an effective tool, but only if those emails are going to people who will actually open and respond to them. Otherwise, you’re wasting time, energy, and money, not to mention undermining the credibility of your company. Sending spam emails will do that for you. Don’t make that mistake.

Does your blog have your personality? Does it exude the characteristics that you or your organization take pride in? Does it carry the message that you want it to or is it just a little bit off-target? When we talk about “custom blog creation”, we’re referring to a service that goes back to basics and gives you the look, feel, and content that you want in what is one of your most effective marketing tools. A blog is a medium for communicating directly with your clients or customers, an opportunity to engage them on an intimate level. You can’t do that if it’s not put together properly.

Begin at the beginning. For a blog designer, that means picking a theme that will let your visitors know right away that they are in the right place. If you sell computer equipment, don’t create a blog with flowers on it. The serious shopper will click right off that. A company logo and technical layout of some kind is good, or just something Spartan with some colors that help retain the attention of the reader. Blues, greens, and soft yellows are good for that. They instill a sense of peace in the mind’s eye and help you get your message across to a more relaxed reader.

The next step in the process is the coding of your blog. Meta tags and descriptions don’t carry as much weight as they once did, but they’re still important. Your readers can see the description, so make sure it sums up what you do. The tags are only visible to search engine spiders, but they help you attain a higher page rank for Organic SEO purposes. When web surfers go searching for information on your products or services you want them to find you at or near the top of Page One. Coding can help you get there. It’s a big part of the search engine optimization process.

Last, but definitely not least, who will do the writing? Wanting your blog to have your personality is great, but don’t try doing the posts yourself if you have no writing skills. There are professional content writers who can handle that for you, many of whom you can find right here. Our writers are some of the best and most experienced in the industry, and they have a knack for finding that just-right “custom” feel that you’re looking for. Be unique, be creative, and be successful. A custom blog can help you.