Blog posting is a marvelous invention – blogs have played a significant role in shifting the balance of power away from centrally-controlled, sterilized “group think” news and info dissemination… and put it in the hands of the people.We the people, in an effort to form a more perfect Internet, have not only the right, but the obligation to say what is on our minds.Even if sometimes those minds are full of turbulence, and sometimes the results of those mind-spilling activities stir up some controversy… every voice counts in the 21st century, whether you’re a billionaire or a rolling-pennies-for-gas student.
And as such, while you’re posting to blogs (you can have more than one, you know), you can essentially proclaim yourself an expert on any given topic you feel strongly about.If you’re really into the way constellations are named, you could do your research (or just rattle off your two cents) and write a stirring post about the fashion sense of Orion’s belt.
But of course, there are many schools of thought when it comes to bloggery… which is a word I just made up.And by virtue of the fact that we have the right to free speech online, by the power vested in me by this state of anonymity, I hereby proclaim “bloggery” to be a real word.Anyway, back to the subject itself…
As, then by all means, just write what you feel and let the chips fall where they may.But if you want to pay your mortgage via your excellent bloggery, you’re going to need a plan.
Turning any hobby into a profession is the dream of many people who never really succeed at doing so.After all, what does blog posting take, besides a clever line here and there, and fun titles?Well, a lot actually:
1. You need to do your research.If you go off half-cocked, ranting about this and that without paying the slightest heed to “those damnable facts,” you’ll get burned hardcore (they don’t call it “getting flamed” without a reason).If you want to be known as an expert, you need to know what the hell you’re talking about.
2. You need to present the information in an interesting way.We all have the evening news if we want boredom – and the generic junk peddled on a hundred thousand different sites will probably pass out what a person wants to know.Give your audience a new spin on things, and they’ll want to roll to you.
3. Be yourself.If you try to be someone you’re not, it’ll look phony… and most people hate phonies.And while being hated can lead to great success (just ask Rush Limbaugh and Howard Stern), it can also lead to being little more than a joke with 15 minutes of not-so-fame.
If you honestly think blog posting is an easy job… try it for a few months, and see how much weight you lose if you don’t put in the real effort.