Blog Posting your way to Google Page One

Most of the world has heard it by now, but just in case you haven’t, Google has changed the rules once again. The infamous Google algorithm that determines page rank and position for searches has been changed, dramatically. This time the search giant knocked out link farms completely, invalidating any link that comes from a site with either no content or duplicate content, including, it appears, RSS summaries on news sites. Those links can still give you traffic, but they won’t count towards your positioning when potential customers are searching for your products or services.

On the flip side, Google has obviously decided that on-site content development is what they want to see for sites to be awarded those top spots on Page One. results.

For the time being, other search giants like Yahoo and Bing are playing by the old rules and you can see the disparity in the rankings. Seeing a top ten in two columns and a Page 30 in another might seem hopeful to some, but not when the Page 30 is the search engine that controls a 90% global market share. When it comes to search engine marketing, what Google does is what the industry standard is. The smaller players may win back some ground over this, but not enough to be significant.

Organic SEO companies have always used link building as one of their staple elements in any campaign, but they don’t all do it the same way. Here at Webwise Media, we’ve always focused on content rich links, site development, and article writing and distribution to high-PR directories. The exact details of the Google algorithm remain secret, but we know from tracking our analytics that none of our sites have lost any ground. That tells us and our clients that we’re doing something right. What would we recommend for you? Let’s start with some blog posting.