There’s always new slogans popping up in the world of website SEO. For a long time, it was “content is king!” Then we had “It’s all in the list!” Today, the cutting edge of SEO gurus are trying to decide on how to turn their theories about market leadership into a pithy slogan. But is the turn toward a new fallback phrase an indication that the old ones are out of date?

In short, no. Targeted email marketing has proven over and over again to be one of the best ways to turn SEO into cash, because it works on so many levels. The basic tactic of email marketing is to capture people’s email addresses so that you can advertise to them via Email — often over and over again for months or years. Each time you advertise, you’ll catch the attention of some small percentage of them, and they’ll buy whatever you’re promoting.

The focuses that email marketers have are simple: first, to get each sales message to convert as much as possible, but more importantly, they constantly work to make their list bigger. Its basic math: double the size of your list, and you double your profit-per-email. Because of that simple equation, “it” will continue to be “in the list” until the entire nature of the Internet shifts and no one uses email anymore.

The cutting-edge gurus may be chatting about social networking, blogging, market leadership, and putting in a year or more before you ever try to sell a product. While they do, however, the marketers out there who have a fifty thousand member mailing list and toss off an email once a week in order to draw out the <1% that will respond are still making thousands of dollars per email. And then using the rest of their day to practice market leadership and social marketing.

In short, targeted email marketing and ‘the list’ aren’t going anywhere. If you’re not using this remarkably simple technique to capture more money from the visitors that come to your website, you should be, and that’s that.

Lots of people make a big deal about how you can make serious money by monetizing traffic, and it’s pretty obvious how it works. If you can convert every hundredth visitor into a $35 affiliate sale, you can make $.35 per visitor. All well and good, but what about the traffic that visited you last November? Are you doing anything to monetize them?

Some of you are nodding and smiling, and others are wondering if there’s some hidden function to the WayBack Machine that they don’t know about. The truth has nothing to do with time travel, digital or otherwise — it’s all about targeted Email marketing.

How It Works

1. Someone comes to your website, where they encounter some form of offer — get a free XYZ; just put your Email in here.
2. They put in their name and Email address, and immediately, they receive a confirmation Email. “Did you really want this? (By the way, you’re also giving us the right to Email you in the future whenever we please.)”
3. They confirm. “Yes, I do!”
4. They receive a link to whatever XYZ they were offered — and they’re also put on a list of Email addresses for future mailings.
5. Some days later, they receive an Email from you. It may or may not have a sales attempt in it. It also has an offer to unsubscribe.
6. They keep receiving Emails from you indefinitely until they unsubscribe. Some or all of them will try to sell them something.
7. Some people will come across a new Email a year or more after they first landed on your page, and they’ll be attracted to your offer, and they’ll buy.
8. Congratulations, you just converted traffic from a year ago.

Of course, you still need traffic in the first place. You’ll never make money without some source of traffic, be it organic SEO, SEM, or something else entirely. But with a tool as simple and powerful as targeted Email marketing to help you take advantage of that traffic in an entirely new way, you’ll squeeze more money out of each visitor than you possibly could otherwise.

Whether it comes in the form of article marketing, custom blog creation, or social bookmarking, there’s a lot to be said about the power of organic SEO to drive traffic. But some webmasters don’t seem to get the fact that traffic doesn’t equal profitability. Ask anyone who’s gotten fifteen million hits on YouTube for a video that didn’t link anywhere or ask anyone for anything — you can get all of the hits you want, but without a solid endgame, all of your SEO efforts don’t mean a thing.

There are a lot of powerful SEO endgame strategies out there, but only one of them is so powerful that it’s been adopted almost universally by everyone from internet marketers to small businesses to major corporations: the power of targeted Email marketing.

Targeted Email marketing basically amounts to three things: you get someone to give you their Email address (and agree to let you send them Emails), you send them an Email with a strong call-to-action, and they click the link and (hopefully) buy stuff. It sounds so simple, but as with any aspect of trying to get someone to give you money, there are a lot of pitfalls.

The first pitfall is that word ‘targeted’. That means that you have to collect the emails of people who will be interested in your final offer. Anything else and you’ll get a 90% unsubscribe rate the first time you send out an email with an offer in it. Generally, you can successfully target by offering a free information packet about the same subject as your product in exchange for their Email address.

The second pitfall is that word ‘marketing’. People don’t like to be sold on stuff, and unless you’re Ron Popeil, you shouldn’t try to sell people something when you first ‘meet’ them. Arrange an autoresponder to send them information-filled emails for a few to several weeks, without asking anything of them. Only once they’re sure that what you’re sending them is worth reading should you pop the sales link.

Done right, targeted Email marketing not only builds sales, but it builds a solid list of satisfied customers that will look forward to your new offers — and who doesn’t want a crowd of people just waiting for another chance to give them money?

How many landing pages does your website have? Do you belong to an email marketing service like aWeber or are you sending from the office using a list you purchased from a marketing company? Does your web advertising have opt-in boxes displayed on it? Targeted email marketing is only targeted if your list is generated from a pool of internet users interested in your products or services. The only way to get that is to use other mediums to drive traffic and voluntary sign-up features to screen your list.

Take a look at your website. If you run a PPC campaign to drive traffic to it, where in your site will that traffic land? Your home page is not necessarily the most ideal place for someone’s first encounter with your company. Those with experience in PPC management recommend that you create a separate landing page specifically designed to address the subject of the PPC ad that is being responded to. A sign-up or opt-in box on that landing page will give you the ability to reach back out to visitors even if they don’t buy anything on their first trip to your site. That’s a powerful tool to have.

Now, think about all of the other advertising and marketing that you do. Whatever the function is, whether it’s a coupon, direct response, or even just an announcement of some kind, there should always be direction to a landing page on your website where they can sign up to be on your email list. If you’re running a web presenter, have it direct visitors to a sign-up box somewhere on the page and include some promotion for that box in the script that you write for the presenter.

As an experienced organic SEO and internet marketing company, we understand the value of client communication and how that will raise your sales numbers. Email marketing is an effective tool, but only if those emails are going to people who will actually open and respond to them. Otherwise, you’re wasting time, energy, and money, not to mention undermining the credibility of your company. Sending spam emails will do that for you. Don’t make that mistake.

If you have opened up a business and want to promote your products or services, then an easy and powerful way to do that is to go for targeted email marketing. This technique will draw more visitors towards your site, and boost up your sales. Plus, it is not exactly difficult- you will pick it up with a little practice. Interested? Here are some easy steps that will help you with your journey towards targeted email marketing:

1. Find the Ids.

To start with targeted email marketing, you should first have ids. You can include an optional fill-in form in your web site, which will be helpful in collecting names and ids. Apart from that, you can also buy trade lists. But you need to make sure that these lists are tuned specifically around your products or services. You can rely on Elite SEO Marketing to get the best email marketing services.

2. Design your letter

There are many different types of people that you are targeting. You cannot use the same letter for different groups of people, because if you do, you will lose the campaign appeal. You need to divide your target customers into groups, and design different letters for different groups. This will make your approach more targeted.

3. Create a good subject line

It is a very important step. To grab the attention of your prospects, you must make a catchy subject line, that makes them click or your mail. Your prospect might be having lots of mails in his inbox, and if you want to grab his attention, your subject line should be powerful.

4. Accuracy

Make sure that you proofread your emails, and check them for their accuracy. Your matter should be without a single error. If your targeted customers find errors in your mails, they might simply delete your mails without taking any action.

5. Least time

The targeted email marketing campaign should take least possible time. This is one of the chief advantages of this campaign. If you spend too much time on it, you lose the advantage. You should know your targets, and devise a scheme that does not take up a lot of time.

You can also take help from experts, such as Elite SEO Marketing- and get the best results.