There are three basic levels of website SEO in the modern Internet Marketing game. There’s the basic, low-level SEO that offshore companies are famous for performing quickly and accurately — simple, repetitive tasks like commenting on submitting your site to directories and pinging RSS aggregators. Then there’s midlevel SEO that involves keyword research; things like social bookmarking and forum posting fall into that category. Then you’ve got the top level of SEO, where you actually create content that you expect real people to read and respect. Article writing and submission, custom blog creation, and similar activities are top-level SEO.

Each stage of organic SEO is important, because each one fills different goals for your website:

Low-level SEO
Low-level SEO forms ‘background’ of your site’s link profile. Each one of these links is quick and inexpensive to create, which means that every site in the world that’s serious about SEO has hundreds of them. You can’t safely ignore this level of SEO, because even though Google doesn’t give any one of them that much credit, if you’re several hundred backlinks behind a competitor, you can’t catch up, no matter how powerful your few good backlinks are.

Mid-level SEO
The search engines give quite a bit more credit to midlevel backlinks, but they’re still relatively easy to create. If you’re just starting to build backlinks, it’s a good idea to start with midlevel links, because they’re less expensive but more powerful as a whole than high-level or low-level backlinks, respectively. In other words, mid-level backlinks have the best RoI in terms of ranking-per-dollar than the other levels of SEO — and that’s worth a lot.

High-level SEO
This is the gold mine. High-level SEO should take an hour or so of work for each backlink you get. That’s because you need the content associated with your site to be good, or you’ll miss out on lots of potential customers that would otherwise have clicked through to your landing page. Done right, however, high-level SEO drives traffic, which means sales, in addition to skyrocketing your page upward in the SERPs. What more could you need?

First page placement for some high-volume keywords: that’s the bread and butter of every single business online. But it’s a lofty goal if you’re a novice webmaster; it can seem impossible to obtain for any keyword worth having.

Of course, that’s why keyword research is the most important part of any website’s functional lifespan, but that’s neither here nor there. The point here and now is that any website can achieve first page placement — it’s just a question of whether you have time, money, or both.

Time
Having time means you can afford to wait a while for your first page placement. It means that you can invest time in creating your own backlinks, and then wait for months while those backlinks slowly build your website up further and further on the SERPs until you reach the front page.

Money
If you have money (and no time), you can obtain instant first page placement using the Sponsored Links section of any given major search engine. In order words, you hire a decent PPC management team to get your website onto the first page of the search engines by bidding on keywords and putting up sponsored advertisements.

Both
If you have both, you can pursue both plans at once — get a pay pre click campaign going for instant money, and then sit back and work on your backlinks and other SEO until you start getting some significant organic traffic flowing. Once you’ve achieved that, you can choose whether or not the PPC management is bringing in enough money to warrant keeping it up, or if you want to drop it and run with just the organic traffic.

Of course, it goes without saying that there is no “neither” option. If you’re a typical startup entrepreneur that’s already investing all of your time and money into your website, you’re going to have to sacrifice something in order to get onto the first page. It might hurt a bit up front, but once you commit to doing whatever it takes to achieve that front page placement — and you succeed — you’ll find that it was well worthwhile.

You can talk to any SEO company in the world, and they’ll all offer you the same basic concept: they’ll build backlinks for you, and raise your page’s ranking in the Search Engine Results Pages (SERPs). But that’s a very simplistic idea, because it leaves out the complex truth behind what Search Engine Optimization does — and doesn’t — do.

SEO, when done well, will absolutely get your page ranked in the SERPs, but you don’t rank “on Google”. You rank for a specific keyword or phrase on Google. If you just haphazardly build backlinks to your page, sure, you’ll end up ranking for something — but what exactly that ‘something’ is isn’t under your control. It’s dependent on a combination of your on-page SEO, your content, your anchor texts, and the content of the pages you backlink from.

On the other hand, if you find someone to do solid keyword research for you, and you understand that SEO is, in the end, keyword-centric and not site- or engine-centric, you can (re)build your pages from the ground up to focus on the keywords you’re SEOing towards. The next realization you need to have is that not all keywords are equal.

Most SEO companies will tell you about the stats of your keyword: how many daily searches, how many competing pages, etc. Some will go a step further and tell you about the competition in more detail, telling you how many backlinks and of what quality they have, giving you a chance to determine how difficult it will be to conquer that keyword. But that’s not everything either.

Keywords aren’t just entities that search engines use to determine SERPs rankings. They’re human language, and like all human language, keywords have their own inherent context. That context can have profound impacts on your business. For example, if you could go after “free aquarium construction” or “how to build a high quality aquarium”, which would you? Exactly — you’d avoid the word “free” because it’s a dead giveaway that that person isn’t spending money if they can avoid it.

Now choose between “affordable SEO services” and “backlinking campaigns”. It’s a little harder, but the word “affordable” is a sure giveaway that the person who typed that in has money and wants to spend it — if carefully — on some SEO. The other person is probably just looking for information.

It’s small but important things like this that separate a highly effective SEO job with a mediocre one. It all starts — it ALL starts — with the right keywords.

Everyone today takes the existence of SEO companies for granted, but few people remember just how easy SEO was back in the early days. Before we had Google, the monster powerhouse that was determined to produce the best possible results for the searcher, there was a plethora of search engines that were rather content to just show people whatever page had the most backlinks and happened to have the search phrase on it.

SEO in the ’90s was a very fast and unclean affair, with major companies swapping links and starting linkrings and sometimes outright buying placement (before the existence of the now-ubiquitous “Sponsored Links” blocks!). In many cases, if you were an Internet startup competing with another Internet startup for a keyword, it literally came down to which one of you could find more directories to submit a backlink to. SEO companies were named things like “Yahoo”, and they did things like sell you places on their highly-ranked directory — which virtually ensured you a first page placement, even on search engines that didn’t belong to Yahoo.

Then, along came Google. A simple, clean search engine that focused on exactly two things: speed and accuracy. Google came up with results that were completely different from it’s competitors, and amazingly, most people found that the results Google gave were less commercial and more of what they wanted to see! Within three months of the company’s formation, when it was still operating out of a garage in southern California, PC Magazine recognizes the search engine’s “uncanny knack for returning extremely relevant results.”

Suddenly, the game was afoot. SEO companies scrambled, because Google’s algorithm was proprietary, so no one knew exactly how it worked, and it was consumer driven, meaning that Google deliberately spurned the usual SEO techniques of the day and relied on information outside of the ken of the then-modern SEO company.

Since then, as Google’s market share grew from “lots” to “overwhelming”, they have continuously updated their algorithm to account for every clever new move the SEO community has taken to ‘cheat’ their way onto the front pages of the popular search engine. In a way, it’s been good for the SEO experts, because without Google, we’d all still probably be searching for new directories to add to our list.

If only there was a traffic fairy. No, not the kind that would give you a quarter if you put a car under your pillow, but the kind that could wave it’s wand and suddenly give your website a thousand visitors per hour until the clock struck midnight, and then leave you with some ruby slippers that could repeat the process when you clicked them together three times.

Sadly, there is no traffic fairy, so those of us in the real world are left to find a good SEO company to guide the good people of Internet-ville to our little corner of that vast metropolis, and hope they buy something before they click off into the sunset.

The SEO services offered by such a company are literally invaluable. Many novice webmasters are intimidated by the thought of spending a few hundred dollars on some SEO work for their website, but in the end, SEO is like a Lego set. Once you have some, you can build quite a bit — and as you buy more, the things you can build only get bigger and better. Only unlike Legos, SEO gives you money back just for having it done right. How cool is that?

To put it another way, SEO work is kind of like sinking a few hundred dollars into a high-yield savings account. You have to put up a lot of money in order to make the minimum deposit, but as soon as it’s in, you start making cash, and as long as you keep reinvesting the profits, the amount of cash you make each day only gets bigger. It’s like Benjamin Franklin said, “The most powerful force on Earth is compound interest.”

Of course, for your interest to compound at the best possible rate, your SEO needs to be done right — and that takes expertise and experience. Those are a couple of things that you probably don’t have at this point in your career, and that’s exactly why you need an SEO company. Compound interest may seem like magic, but in the end, Virginia, there is no traffic fairy.

When you’re a novice webmaster, sitting in your living room in your PJs and looking over the (probably nonexistent) traffic flow to your website, it’s hard to consider dropping a few hundred dollars on SEO services provided by an established SEO company. After all, you’ve done some research — you know how easy it is to write a backlink. You’ve seen the forums where they tell you a dozen easy ways to write a backlink to your site. You’re even on a mailing list where a charming lady from Western Washington State tells you a bunch of high-Page-Rank sites you can get backlinks from all by yourself and very easily.

Why do you need to spend that kind of money? After all, if you can understand how to get a backlink written, you can surely find some experienced Indian or Filipino gentleman to do it for you for a couple of bucks an hour. That’s real value, isn’t it?

Not really.

You see, there are several things that an SEO company will do for you that a freelancer cannot. It’s true that if what you want is backlinks written, a freelancer can do it cheaply — but if what you want is an organized backlinking campaign planned and executed, you’ll be hard pressed to find someone on ELance or Craiglist who can do that for any less than a real SEO company would charge.

Backlinking campaigns require several elements that simple backlink writing doesn’t. You need to have a long list of fully-researched keywords. You need some short, high-traffic, high-competition keywords that you’re willing to commit large amounts of effort to dominating, knowing that they’ll be the core of your traffic. You need dozens and dozens and dozens of low-traffic, low-competition, long-tail keywords that you can rank for easily and take advantage of the numbers game on, knowing that no one is terribly meaningful but the synergy they generate will be.

You need tracking — you need to know which backlinks are driving traffic that actually buys, so you can make more of those. You need to know which backlinks are driving tire-kicker traffic so that you can make less of those. Without that kind of value, your SEO money is just being tossed down a hole — and what kind of freelancer is going to be able to do all of that for you?

Forum posting. Custom blog creation. Article writing and distribution. Press release services. Let’s face it — there are a LOT of SEO services out there, so many that most webmasters couldn’t afford them all even if they wanted to. SEO companies will tell you — quite rightly — that it’s important to spread out your backlinks so that they come from a wide variety of sources, but it’s silly to try to get every single possible backlink variant going to your homepage.

In fact, there are a few simple ways to trim down the list to a dozen or so techniques that will fit your website best. It boils down to two questions: are you making money already, and what is your growth strategy?

Are You Making Money Already?
If you’re already seeing money coming in, then you have something of an idea about the conversion rate of your traffic. This is important, because different traffic sources have different conversion rates, and you need to know how to maximize the traffic that converts best for your site. Unfortunately, this is a process that requires testing and is unique to each site, so you’ll have to do the work on your own to figure out which link types to cut out — or have a talented SEO company do it for you.

What is your Growth Strategy?
Backlinks generally come in one of two broad types: links that drive traffic, and links that drive rankings. Some, like a well-written article submitted to a popular article directory, can do both. By and large, however, you have a choice between immediate traffic at the expense of long-term ranking power, or surviving on minimal traffic for quite some time until the rankings kick in and the organic traffic starts to flood. The design of your business should dictate which you shoot for, and you should communicate your choice with your SEO service.

In either case, if you’re not already seeing good business, it’s probably a good idea to pair your SEO efforts with a talented PPC management outfit, just to get the traffic flowing up front. The PPC costs might cut into your profits, but without them, you wouldn’t have any profits to cut into, so it’s a win/win.

The Internet is a haven of scam artists and predators, and some gurus would have you believe that the plethora of SEO companies out there are nearing the top of the list. They’ll assure you that you can do it all yourself, and that these ‘experts’ are only there to rip you off and keep you from reaching your full potential.

Unfortunately, they are either lying, or they are just plain wrong. It is in their interest to lie, after all — by preventing you from getting a good start in your online business, they keep the competition to a dull roar. The truth is that hiring a group to do your SEO services has several powerful advantages, and your chances of getting scammed are very minimal.

That’s not to say that every job will end up perfect — there are always disasters, misunderstandings, and so forth — but by and large, the SEO industry is just about as honest as they come. Provided, of course, you’re working with an established company that has a reputation to maintain and not some fly-by-night fresh startup that could fold tomorrow — or, God forbid, a bunch of freelancers you pulled off of ODesk.

You see, SEO companies today are like the people who went to sell shovels to Gold Rush miners. They didn’t ever hit it big, but they gave other people the tools to succeed, and in doing so, they got by. What they did have, however, was a product that was dependable, functional, and useful. That’s the definition of modern-day SEO services.

They’re dependable because you can count on a good SEO company to get you ranking for keywords. Maybe not the highest-competition, maybe not the longest tail, but you can depend on them to get organic traffic flowing to your site.

They’re functional because they allow you to function, by taking the workload of SEO off of your hands. Without SEO companies, every webmaster in the world would be working 80 hour weeks just to tread water in terms of rankings.

They’re useful because without them, you won’t attain a reasonable level of organic traffic, and that means you have to get your traffic from someplace that will cost money for a long time to come.

Take a look at an average search page and you’ll see listings at the top of the page that are highlighted. They usually have a heading that reads “sponsored listings” or something along those lines. Those are known in the SEO industry as first page placement and we can buy them for you. In other words, you can be on Google Page One tomorrow if you sign up for our services today. Sounds pretty simple doesn’t it? You’re probably wondering if you can just do that yourself and cut out the marketing company. After all, getting to Page One is the goal, isn’t it?

If you want to do it on your own, you can of course, but you’ll end up paying a lot more for that first page placement than you should. That’s not because we get a better price as a marketing company, though we do know how to target less expensive keywords, but because you do not want to continue to pay for that spot. We buy it for our clients when we first begin our marketing efforts, but then we use organic SEO to earn that spot permanently for them. Once there naturally, you’ll never have to pay for it again.

The savvy internet user knows that first page placements are sponsored listings and views them in basically the same way they look at the sponsored ads box in the sidebar. Conditioning has taught them to ignore the shaded and boxed areas and jump right to the top organic listing on the page. For many years, that behavior prevented small business SEO from working as effectively as other mediums. It was too easy to buy those organic spots with massive link building campaigns, not the case anymore.

Today, organic SEO is a strategy that, done properly, can eventually bring anyone to the top of Page One for their industry keywords. It takes quality content creation and selective link building, and for the first time search engines are rewarding substance before quantity. Due to recent changes, the playing field has been leveled and many companies are starting from scratch. If you’re in that position, and you probably are, take advantage of our services and we’ll get you onto Page One, first by buying a spot and then by earning one that will last.

Marketing an internet enterprise is quite time consuming irrespective of how you do it. The more time you place into it, the more you’ll usually get from it. This could be the case unless you employ YouTube.

I have a specific simple to adhere to procedure which I use when I make a video clip to publish on YouTube.

1. I do keyword study.

I do the majority of my keyword study by utilizing Google Adword’s “Keyword Tool.” This plan is totally free and might be found by performing a search for it on Google for SEO software

Obviously, the objective is to discover a keyword which is searched frequently. The good issue about submitting a video clip to YouTube is that you do not necessarily want to discover a keyword with little opposition because YouTube ranks so well on Google.

2. Create the video clip.

Because I am cheap and I do not need to spend cash to create my videos. I use the “Sound Recorder” plan that comes with Windows and I use “Windows Movie Maker,” one more plan that come with Windows.

I start by writing a script which I am going to study right into a microphone. It really is really crucial to create out a script because you want to ensure you say what you need to. Once I have the script prepared I file it into “Sound Recorder” and save the file. A great software to find niches is micro niche finder

The next action is to make the visual part of your video clip. The way I do this is quite simple and I’m certain it is possible to make a better video clip then what I do. All I do is make a slide show with transitions and make my audio file play more than it. Producing a video clip is so simple anyone can do it.

You’ll find six fundamental actions concerned in the creation of a area of interest video clip web site:

1. Determine a competitive keyword

The video clip sites draw on YouTube videos which are tagged with the identified keyword. So the 1st action is to identify a high search/low opposition keyword in the area of one’s interest (the “Bum Marketing” technique).

2. Locate an affiliate plan or product

The area of interest video clip web site scripts allow you to add your own affiliate goods or programs through banners, text links or block ads for example those supplied by BetterTextAds or FavAds. You’ll want to identify programs or goods that fit to the theme of your video clip web site you are creating. Of course, sometimes you’ll start with the product or plan and then figure out the desired search phrases.

3. Purchase a domain identify to match your tag/keyword

Video clip sites which have a domain identify that matches their core keyword have a tendency to receive increased rankings in Google (all items becoming equal). A matching domain identify also helps to orientate the visitor for the concentrate and content material of your video clip web site.

4. Purchase hosting for the new domain

You’ll want to obtain a reliable host that supplies you with sufficient capability to retailer the files and manage the volume of site visitors.

5. Edit the files in the script

This is a good deal simpler than 1st appears. Typically you will find only two or three files you need to edit via Notepad to alter the details to your own. For example, you need to substitute the current AdSense ID with your personal. You may need to add an affiliate product banner on the best of your web site or insert block ads in the sidebar (to substitute the AdSense ads), and this might be completed by inserting the html code supplied by the appropriate affiliate plan owner. Some scripts come with videos so this aspect is created even simpler.

6. FTP the edited files to your site host

This might be completed quite simply and rapidly by FTP programs for example FileZilla.com which are readily available at no cost.

Summary

Video clip sites and video clip observing are exploding on the web and now could be the time to obtain forward of your unprecedented progress which is occurring at an accelerating price. Scripts are now available that let you rapidly and simply construct multiple video clip sites for one relatively tiny outlay. It’s good to have great.