There are two kinds of successful blogs. The first is the ‘natural’ success — those rare but wonderful blogs that went from zero to popular and high-traffic because they were just that perfect. FAILblog. LifeHacker. Gizmodo. You know the best because they are the best. Far more common, however, are the blogs that make it because of a careful combination of pre-planning and perfect execution.
The preplanning comes in the form of custom blog creation, usually performed by an SEO expert. A properly customized blog performs a significant amount of SEO all by itself as a simple virtue of how it deals with categories, tags, titles, and other fundamental information.
The execution comes in when the blogger using the customized blog has a decent list of keywords to target, and can work those keywords into the natural English flow of their posts without forcing the issue. It’s always possible. Even if your keyword is something utterly unnatural, it can be done by someone with enough command of the English language. take, for example, “car glass window tinting in Los Angeles” — you can easily run that across multiple sentences with a line like “Got a problem with people peeing through your car glass’ window tinting? In Los Angeles, several dozen shops would love you help you darken your glass tinting in under an hour.”
It’s not difficult to learn the basic rules of SEO in blog posting. They can be summed up in just a few points:
- Punctuation doesn’t matter to Google’s reading of your keyword. As long as the words are in the right order, you can do anything you like to force them to make sense in context.
- You don’t want any given keyword to appear more than about once every 150 words, or 200 if it’s a longer keyword.
- You can work as many different keywords as you like into a post as long as it makes sense and you follow the first two rules.
- User-friendliness is more important than keywords. If using a keyword strains the limits of English or is otherwise more confusing than not using a keyword, don’t use the keyword.
Get yourself a custom-crafted SEO-ready blog and master those simple rules of keyword placement, and you’re well on your way to turning your blog into a top-tier business driving tool.