Even For a Small Business in A Big City Like Los Angeles, SEO Should Go Local

If you’re a small business in a small town, getting a website up online and having an SEO company do some local internet marketing for you is almost a no-brainer. The benefits are significant — you can make sure that any time anyone from (or visiting) your town searches for a term related to your business and includes the town’s name, they see you first. It’s an easy way to get dozens of extra customers though your doors every week — if not every day.

But when you live in a big ol’ city like Los Angeles, SEO can seem like a much less valuable deal. After all, when there are hundreds of businesses just like yours within a hundred — or a dozen — miles of your front door, chances are one of them is already working hard to dominate the local search engine results pages.

Right?

Not really. There’s a lot about SEO that isn’t immediately obvious to a small business owner, and this is one part of it: your business’ website doesn’t just ‘rank on Google’, it ranks for specific keywords on Google. It doesn’t matter if you’re talking general, broad-spectrum SEO or locality-specific SEO; there will always be keywords out there that no one is really working hard to dominate. They can be yours.

For example, let’s say you’re a florist. You know that “LA florist” “Los Angeles florist” and all the similar keywords are sewn up tight. But get just a little creative, and you can find dozens of keywords like “LA floral bouquet” that are untouched. Design a few websites to attract a dozen of these less-competitive keywords, and you can get just as much traffic as the site that has one highly-competitive keyword dominated (and often for less cost.)

The second trick to winning the local internet marketing contest is to control just how local you’re getting. For example, let’s say you live in Hazard, California. Hazard is just outside of East Los Angeles — toward the west. You could market your business under “Florist LA”, but you could also compete for “Florist East LA”, or even “Florist Hazard” — the smaller the pond you play in, the less you have to worry about big fish.

59 thoughts on “Even For a Small Business in A Big City Like Los Angeles, SEO Should Go Local”

  1. I need help from a seo expert to put my site on a good spot on google, I need a co or expert in the uk only any ideas on the budget ?

  2. I’m looking for a directory of SEO companies in the uk. I have a large list of premium .co.uk domain names and I am looking to partner with as many companies as possible. Is there such thing as a directory / list online anywhere?

  3. i am interested in internet marketing, and I have plenty of products and plenty of websites that i want to make to advertise those products for income. How do I handly multiple niche ideas?? It seems like I have too many, but if I try to stay with just one idea, that is so boring and limited to my multi-faceted, multi-idea, entreprenuerial brain. Please help – advice!!

  4. I need some good websites to go learn about internet marketing and search engine optimization. I took an internet marketing class at the local university and it wasn’t worth much to me, just lots of things to do-like build a working site-DUH! I want to understand more about how SEO works and other ways of internet marketing. Any sites or suggested publications woud be greatly appreciated!
    Thanks!

  5. First off I raise rabbits for meat and also pets. Does anyone have any advise on where I could find a market for these rabbits? I’m trying to get set up where I can butcher and sell the vacuum sealed packages of meat so I can ship. Any ideals on a local market as far as where to start marketing. By the way I live in oklahoma

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