Every organic SEO company in the world has the same basic goal: to get their clients one or more first page placements on Google and possibly a few of the secondary search engines as well. But as the world moves further and further into the realm of online social marketing, there’s become a ‘new crop’ of companies that take their pride not in ranking your sites on the big G, but on ‘ranking’ them on the big F-and-T: Facebook and Twitter.
Social marketing is undoubtedly a huge part of the modern SEO environment: if you’re a social success, it means that people are talking about you, which means a broader customer base. If also means that people are probably creating backlinks to your site, which of course strengthens your site’s rankings on Google as a side benefit. The biggest benefit of social marketing, however, is going viral: the ability to post some unique or uniquely witty commentary about your industry or product and have everybody forward your content to everyone they know because it’s just that good. The result can be a server-crashing surge in traffic that can make an incredible amount of money in a very short period of time.
The question is which you should shoot for. Given that a first page placement on Google will probably last longer and take less man-hours overall to obtain, it seems like a pretty evident first step to take. But then, social dominance comes with it’s own powerful draw as well: it’s self-feeding. Once you reach critical mass, the effort fades into the background as your followers create their own content and you can step back and enjoy the rewards.
At first, it seems like ‘both’ isn’t really a valid option, either. It takes too much time and effort to socially market, and organic SEO isn’t exactly a quick affair, either. Fortunately, there are clever ways to use social marketing techniques to create backlinks at the same time. Not every SEO company is comfortable enough with the latest social tools to pull a stunt like that off, but talk to yours. It might just be that they have a program that’s designed to drag some high quality backlinks out of the social media machines — the best of both worlds at once.