Sometimes, you know you’ve got a great website, but the world just doesn’t. Maybe you don’t know how to get on Google’s good side, or your choice keywords are dominated by powerful websites that you won’t be able to upset without months of organic SEO that you can’t afford. Whatever the reason, you might be on the verge of giving up — don’t. There’s one more route you need to explore before you throw in the towel: pay per click marketing.
Some of you just read that and very nearly clicked away. There’s a good reason for that — pay per click marketing has a horrible reputation as a place where profitable webmasters go to throw thousands of dollars down a hole, never to be seen again. There’s a good reason for that, too: PPC marketing is an extraordinarily complex subject, and if you don’t know exactly what you’re doing, it’s easy to get it incredibly, absolutely wrong.
That’s why many highly qualified experts have taken to offering use for you, for a fee.
Wait? A fee?
Of course, a fee. You didn’t think this was going to be entirely without cost, did you? No, you’re going to have to pay the PPC manager, and you’re going to have to pay ‘per click’ as well. But don’t panic! Even if you don’t have a lot of cash at the moment, if you’re website really does turn visitors into money, a skilled PPC manager will make you back his cost and then some within a month.
You see, PPC traffic is instant. You set up a PPC campaign, and you start getting hits the very next day. So long as your website is turning visitors into money at a greater rate than the PPC costs are rising, you’re gold — and one of the things that a PPC manager does well is keep your PPC costs down without impacting the quality of traffic.
If you’re website is on the verge of collapse, don’t walk away — at least not without giving it the best chance you can to turn around and become a performing asset. That means finding talented PPC management and letting them do their things.