Internal Linking And the Power of Organized Blog Posting

Let’s assume that you have a website, and you’ve also got a list of keywords that you’re trying to get your website to rank for. You may or may not realize this, but it’s much easier to get each page on your website to rank for a few keywords than it is to get your entire site to rank for an entire list of keywords. That’s where the power of internal linking — specifically, organized on-page blog posting — comes in.

People assume (correctly) that getting a link from Page A on Site A to Page B on Site A doesn’t do a thing to help Page B’s authority in the eyes of the search engines. No amount of internal linking is going to make your page rank for a keyword if your site doesn’t also have solid incoming keywords from as many different root domains as possible.

But what people don’t realize is that the total authority of your site can be manipulated so that Page A ranks for different keywords than Page B — through the power of internal linking. This is the deepest levels of organic SEO, but it’s worth learning.

Let’s say, for example, that you have a site that’s all about nutrition. You’ve got a bunch of solid incoming links from a bunch of other root domains, but right now your site is all over the place in terms of what page is showing up under what keyword. If you have a blog in a subfolder or subdomain of your main page, you can easily produce a bunch of content that is strongly bound up in a small cluster of related keywords. Then, you link each content page to the specific page of your site that you want to rank for those keywords.

For instance, you might write a blog post all about low-carb dieting, and pack in keywords like “Atkins”, “South Beach”, “low-carb”, “low carbohydrate”, “Gary Taubes”, and so forth. Then, you link the blog article to your site’s page about the effects of low-carb dieting and how it works.

Essentially, what you’ve done is to tell Google that, while your whole site is about dieting, that specific page is really all about low-carb dieting. As your site builds authority as a whole, your individual page about low-carb dieting will score higher than the rest of them will regarding those chosen keywords, and the searchers will go to the page most relevant to the terms they are actually searching for.

That gives you a boost in conversions as well as a small overall boost in rankings (because each page on your site is specific to a certain cluster of related keywords, it will rank more highly on those keywords than an identical site without the solid internal linking structure that your on-site blog provides.) As if there weren’t already enough great reasons to have a custom blog created for your website!

47 thoughts on “Internal Linking And the Power of Organized Blog Posting”

  1. Im looking for Affordable Search Engine Optimization SEO Philippines?

    Cheapest Web Marketing, Promotion, SEO, Internet Marketer?

  2. I hav a math quiz tomorrow and the only thing i can remember about domains is that i have to use a sign that looks like an E but i have no idea what it is! and i left my math book in the school…

  3. Here’s the problem I have to answer: Find the domain of sqrt((x-4)(x-2)(2x+7))/(x^2-100)?

    I can get the bottom part which, by itself, would be: (-inf, -10)U(-10,10)U(10, inf)
    But I have no idea how to get the top part, and then put them together!

  4. x2 is square rooted then plus one
    i think it is
    domain : x-real numbers greater or equal to 1
    Range :y- real numbers greater or equal to 1
    is this right or am i totally wrong?

  5. I learnt that cube roots Domain is all real numbers. could anyone plz explain it to me why every real number has cube root. show the key point…..
    Thanks RENO, Thanks Alejo. I got the perfect answer.

  6. i am looking for cheap search engine optimization services…please only recommend me to use one that you have personal experience with. thanks

  7. I want some websites which provides latest seo tips & updates to help to promote my websites in search engine ranking .

  8. I am currently looking for an SEO developer for my website. I recently just hired one based in India (which I found through elance.com), about 8 months ago. He was able to do onpage optimization and create 150 inbound links to my site, along with other SEO works such as article submission, directory submission.

    The problem is that the 150 inbound links were mostly PR0, PR1, and sometimes PR2. They were somewhat irrelevant to my niche market.

    I started with about a top 10-12 position with my main keyword, and now I am in the top 8-9 position. Not really that impressive in my opinion.

    Anyways, Ive been doing research online for SEO developers, and I stumbled upon this site called www(dot)internet(dash)empire(dot)com.

    I emailed them for a quotation and the person I am speaking with is very professional and great to speak with. It is a company based in Singapore. You can check their website.

    The guarantee he has is that he will guarantee me at the top 3 positions for 5 of my main keywords (I choose the big main keywords I have), or my money-back, full refund. This will be done in 6 months or less, and I will pay him the remaining 50% as the 5 keywords reach the top 3 position.

    The price is $2,500 USD.

    I wanted to ask the opinions here at Warrior Forum before I move forward with this. I believe that $2,500 is a little heavy on my end, but if it would mean getting the top 3 positions on Google.com for my top 5 keywords, this would be a wonderful deal.

    Thanks in advance for your inputs!

  9. For my precalculus summer preparation hw, I need to review my algebra, yet I forgot the above terms. Help define domain, roots, zeros for me, how to find them, and examples of them. Ty.

  10. I have two small niche websites that I really want to raise their search engine ranking. My budget is pretty low, but I don’t want to get negative results with some blackhat garbage.

    Can anybody recommend someone to me?
    Here’s the term I want to rank for.

    “nerdcore”

    Can you give me a quote for that?

  11. Can someone recommend me a company providing affordable website development and SEO services. Charlotte web development company will be plus for me.
    Thanks in advance!
    The web design firm must have full time PHP programmers and have experience with ecommerce and shopping cart websites.

  12. i want to know the best and affordable services of SEO which is popular and gives well service…

  13. I know this is probably relatively easy, but math isn’t my thing. I want to know how do you find the domain of an equation that has an absolute value within a square root. For example F(x) = √(7- |x + 12| ). I know the domain of a square root must consist of numbers which are non-negative but the absolute value within the square root is throws me off and I don’t know where to go from there. Any hints would be appreciated. Thanks in advance.

  14. In high school I was told to NOT make much noise on the internet. But these days the direct opposite is being said and done through facebook, twitter, linkedin… etc. People say that these are our resources these days but I’m not seeing Twitter or facebook really bringing up any real local jobs… and Linked in has a total of 5 jobs in my local area posted for ANY random job.

    I was also taught to go in to each business I’d like to work with one by one and ask if they’re hiring. I tend to get a lot of “I don’t know’s” from managers and all the applications are done online. And it tends to just be a waste of gas money when I’m out of a job.

    So I’m left at a loss at what businesses are actually hiring in the first place. I suppose I could just pop onto Google Maps and drive around all the nearby towns in street view and look at all the businesses and think “Hmmm… maybe they’re hiring” and pop onto their website and see what my chances are. But that seems counter productive too.

    Monster.com, Careerbuilder.com, and pretty much any other job board is completely littered with nothing but one scam after another. And what legit jobs that are posted there… it seems like they’re all jobs that demand far more experience or college than I have — and even if I went to college, I’m not sure if that’d really help. It doesn’t seem to help anyone I’ve ever seen. And the most that I’ve ever gotten from places like Monster.com is the military and colleges calling me up because you’re forced to fill out military adds and college surveys in order to JUST fill out an application. Either way, you walk away from these job boards getting spammed or scammed.

    What is the real genuinely effective way of getting a job these days? To know WHO is hiring and WHAT jobs you qualify for and where you should and should not apply?

  15. i want an seo service for my website in mumbai , can any one let me know a good and affordable seo company in mumbai ?

  16. What are the roots of the following eq?
    √11x^5 +29x^4 -41x^3=117x^3+3/7x -4
    the sqrt is on the whole equation and I need to find the roots.

  17. I want to find a good company which can do SEO well.
    Keywords as below:
    shoes
    wholesale shoes
    clothes bag
    requirements: in the first page on Google.com after SEO.

  18. 10 points! explain work graphing square root and cube root functions?
    GRAPH THE FUNCTION. EXPLAIN HOW THE GRAPH IS DIFFERENT THAN THE PARENT FUNCTION. THEN STATE THE DOMAIN AND RANGE.

    1. y=∛x-7

    2. y=√x +6

    3. y=-2√x-3

    4. y=3∛x+4 -9

  19. Over the years, I took SEO services from various companies promising top 5 positions on all major crawlers. This, of course, was never achieved by ANY of them. The issue, from my understanding of backlink creation, is that although the SEO company may submit our URL to high PR sites to create backlinks, it is never garanteed that the websites will actually accept to post the backlink.

    Recently, I’ve looked into Linkproz. They are “brokers” for a series of websites. They are asking 500$/month to create 15 backlinks on PR 4 sites and 5 backlinks on PR 3 sites. These links however need to be paid on a monthly basis. Meaning that once I terminate the service, the backlinks will disappear .

    I was wondering if this is worthwhile and if, say 8 months from now, I terminate the contact, my page ranking will drop on google ?

    If this is not a good method of increasing page ranking on google, does anyone have a reference for a good SEO company / person.

    Thank you,

  20. I have no online marketing experience and do not have any product to sale. I’ve been searching books to learn online marketing and most of them are good for business owners.

  21. I am wanting to start up a webstore selling products. I am very good at creating websites but have never really dabbled with search engine optimizing (SEO’ing) them, and if I were to create a store I think it would be vital to make it optimized for search engines. Also, I have never included a shopping cart on any of my websites apart from a paypal cart, which is very simple to include. I was wondering what books/software I should read to learn to SEO my website effectively and learn to advertise it on the net etc?

  22. What exactly is a domain root folder, and how to i upload a sitemap into a domain root folder on my website?
    I’m a complete novice, so If you can explain step by step, it would be greatly appreciated!

    Many thanks

  23. I have apprently really dark skin as i found out today.
    I tried: L;oreal true match n8-capuccino-too orange
    revlon colorstay-too orange plus too runny
    rimmel 25 hour-too white-i bought this the other week so i gave it away

    I have neutral undertones according to the l’oreal true match test
    i wanted to try the revlon colorstay whipped but they did not have it at my boots or superdrug.
    Please DO NOT suggest US brands as i live in the UK
    Thank you
    Also i am dark skinned as you can tell
    I have acne prone skin, dry
    Thank you in advance
    Oh forgot to mention i want something long lasting
    DOES NOT rub on clothes
    ALSO if you can help me with this POWDER problem too
    I am also looking for a pressed powder to set the foundation.

  24. I am looking to set up my own website using my own server as opposed to renting space on someone elses server.

    The question which I am struggling to find an answer for is your domain. There are hundreds of websites offering you domains that you can buy and the majority are trusted and are efficient.
    But how do you create your own domain for free? How do these sites get their domain, what about google.com?

    They can’t all be buying from someone else, or is it just a case of someone having a DNS that you pay to use, and the domain sites that sell you a web address just cut out the complications?

  25. I have produced a website using Rapidweaver and now want to upload a sitemap for it. I have created an XML sitemap but it is telling me to upload it to the domain root folder of my site and I don’t have a clue what or where this is?

    Can anyone help?

  26. I need tools that will track my progress on Google Plus local or Google Places? Please list the sites and their tools. Thanks so much!!

  27. Here is my work:

    y= sq.root(4 – x^2)
    4-x^2 ≥ 0
    -x^2 ≥ 4
    x^2 ≤ 4
    x ≤ 2

    But the answer states the domain is -2 ≤ x ≤ 2…

  28. I want my site to be advertised in online classifieds. Some SEO companies say they will put me in at least 50,000 places. Is this for real? How can I check to see if they did this?

  29. Can anyone recommend me an affordable freelance seo expert professional in Mumbai, Maharashtra, India based on your experience with them who would be able to deliver results for my business sites and help me get better rankings for my business keywords in search engines.
    Thank You

Leave a Reply