One of the biggest predicaments facing a startup business these days is how to get known. Traditional advertising is expensive, alternative advertising is ineffective, you’re not really well-known enough to do any sort of social marketing, and http://tgwb.org/buy-cialis-online/ pay-per-click marketing is a minefield. So what kind of advertising is effective and Affordable? SEO is.
SEO isn’t without it’s downsides. You do have to ‘pay in’ to your SEO ‘account’ for a few months before you see any benefit out of it, and you’ll be ‘paying in’ for several months before it really starts to produce massive results. Fortunately, if you can’t afford much each month, that doesn’t make it worthless — but the more you pay each month, the faster the ‘account’ will ‘mature’ and the faster the traffic to your business website will ramp up.
Advertising via your content is when they’ve just arrived at your page. It’s not like a television commercial where you can advertise up front and then offer a low-key pitch once they walk in the door.
So in addition to just SEO, in order to make the most of this method of advertising, you need to set up your webpage as though it were an ad itself. A particularly laid-back ad — hard sells will drive traffic away faster than most anything — but an ad nonetheless. There’s nothing worse than getting to a webpage and finding a few pictures of a business along with a phone number and address.
Instead, use your website to tell customers what separates you from your competition. Emphasize your position in the market. Provide testimonials and social proof of your value. If you can scrape it together, put up a video of you and/or your employees talking about the things that make your business special. SEO can drive great traffic to your site, but that’s only half the game — you have to convince them to buy.