PPC Management Is The Key to Jumpstarting Your Stalled Website

Sometimes, for whatever reason, one of your websites that’s been pulling in regular money for some time simply stops. On the extreme end, it got sandboxed, but often it’s something less than that. Perhaps a competitor managed to outrank you for a crucial keyword, or maybe an ad that’s been bringing in a lot of traffic is against the ad hoster’s latest TOS. Whatever the reason, when a website unexpectedly stalls, there’s one easy way to get it profitable again quickly: an Adwords campaign headed by a talented PPC management team.

Many webmasters are scared sockless of pay per click advertising, either because they had a bad experience with it or they’ve had some guru tell them horror stories. What no one will admit is that, with correct PPC management, Adwords (or any of the equivalents on the lesser search engines) can be the only way to pull profit out of a profitless site.

You still need conversions, of course — if your website stalled out because you changed something that dropped your conversions from three percent Pokies to half a percent, change it back — but if you’re converting well and what you need is fast, targeted traffic, PPC is your cash cow. Many people will tell you to avoid it because you don’t want to pay “that much” for traffic, but the truth is that a talented PPC management team can keep the costs down (even given their own fees) while keeping the traffic up.

You can improve the situation even more by improving conversions with a Web Presenter or a carefully organized Targeted Email Marketing campaign — after all, traffic from PPC is just like traffic from any other targeted source.

Just remember that PPC is like health care: you do, eventually, want your website to be walking without the Adwords crutch. For that, you’ll need to pursue an aggressive strategy of organic SEO and make sure that your natural traffic starts to flow again. Until that point, however, you’re far better off with a solid PPC management crew driving profits than you are letting your website languish on the bed, slowly dying.

25 thoughts on “PPC Management Is The Key to Jumpstarting Your Stalled Website”

  1. I have been searching for hours to find a good article to write a letter to but I have not been able to find one. If you know of any good articles, I’d love to hear from you. Thank you! ♥

  2. I have my own domain and my website is set up and now I need to start promoting it. How do I do that?

  3. I have an article on ezine articles and someone has published my article from ezine articles to their own blog which is a new .blogspot.com

    Our links of our website are included in their blog, but their blog is only a couple of days old and doesn’t have much on it.

    Will this damage our Google ranking on by having our link on their new blog?

  4. a.articles of confederation
    b.magna carta
    c.declaration of independence
    d.mayflower compact

    the defendant is formally presented with charges and asked to enter a plea at the
    a.booking
    b.arraignment
    c.indictment
    d.sentencing

  5. I have to write a 300 word article on pallet wraps…. what on earth can i write?! seriously its in for tonight, and all i can find out is that its basically giant cling film! please help me if you have any ideas
    thankyou

  6. im suppose to write an essay about this article but i dont quite understand it. can somebody please summarize or paraphrase this article for me. thank you.
    The process for preparing frozen, par-fried potato strips—distributed to some food outlets for making french fries—can influence the formation of acrylamide in the fries that people eat, a new study has found. Published in ACS’ Journal of Agricultural and Food Chemistry, the study identifies potential ways of reducing levels of acrylamide, which the National Toxicology Program and the International Agency for Research on Cancer regard as a “probable human carcinogen.”

    Acrylamide forms naturally during the cooking of many food products. Donald S. Mottram and colleagues explain that while acrylamide formation in fried potato products is inevitable, this research aims to better understand the chemistry involved, and to use computer models to determine how to minimize acrylamide levels in practice. The special feature of this approach is that, for the first time, it has been possible to link changes in natural potato components (glucose, fructose, amino acids, moisture) occurring during preparation and cooking with the extent of acrylamide formation. Such a rigorous approach has only been possible through collaboration between the food industry and food chemists from different disciplines.

    The commercial process (which includes potato selection and sorting, cutting, blanching, sugar augmentation, drying, frying and freezing), in combination with final cooking, generates the color, texture and flavor that consumers expect in french fries. This model facilitates evaluation of various processing and final cooking parameters to develop products with lower acrylamide. Additionally, the authors confirm previous reports, which found that minimizing the ratio of fructose to glucose in cut potato strips can reduce the amount of acrylamide that ends up in the french fries.

    More information: “Kinetic Model for the Formation of Acrylamide during the Finish-Frying of Commercial French Fries” J. Agric. Food Chem., 2012, 60 (36), pp 9321–9331. DOI: 10.1021/jf302415n

    Abstract
    Acrylamide is formed from reducing sugars and asparagine during the preparation of French fries. The commercial preparation of French fries is a multistage process involving the preparation of frozen, par-fried potato strips for distribution to catering outlets, where they are finish-fried. The initial blanching, treatment in glucose solution, and par-frying steps are crucial because they determine the levels of precursors present at the beginning of the finish-frying process. To minimize the quantities of acrylamide in cooked fries, it is important to understand the impact of each stage on the formation of acrylamide. Acrylamide, amino acids, sugars, moisture, fat, and color were monitored at time intervals during the frying of potato strips that had been dipped in various concentrations of glucose and fructose during a typical pretreatment. A mathematical model based on the fundamental chemical reaction pathways of the finish-frying was developed, incorporating moisture and temperature gradients in the fries. This showed the contribution of both glucose and fructose to the generation of acrylamide and accurately predicted the acrylamide content of the final fries.

    Provided by American Chemical Society

  7. i have to summarize a research article but i’m not sure what exactly “methods and measures” mean ? it is a criteria which i must include in my summary..things like hypothesis, variables,results, type of research etc

  8. What software should I use? I have Adobe Acrobat, but I don’t know how to insert mathematical equation.

  9. i noticed there is something about the new blair witch on the home page of yahoo. my computer wont let me go into it so could someone that can get into it please copy the article and paste it here?
    thanks but im looking for the article about the new blair witch which is on the home page now.

  10. in a positively skewed distribution, the mode is less than the_____? ( i wrote the mean)

    in a negatively skewed distribution, the mode is less than the____? ( i wrote median)

    is this correct?
    i guess you guys are on the same page as I am.

  11. State the distribution (Normal or t) and write your hypotheses. Solve using the specified approach, state your decision, and write a conclusion.

    According to a recently published article, the average age of admission to nursing homes is 83 years. Suppose a random sample of 500 recent admissions to nursing homes yielded a mean age of 83.5 years. The standard deviation of the admission age for all nursing home residents is 3.5 years. Using the critical-value approach, can you conclude that the current mean admissio age to nursing homes is different from 83 years at the 5% significance level?

    10 POINTS BEST ANSWER! THANK YOU!

  12. I was just wondering about something. Are research articles “free” things? I mean, if I uploaded a research paper concerning anything in science – from a paper on social psychological literature, to studies about pharmacological substances – is this technically legal? I mean, I can find them all over the internet, anyway, and they’re easily downloadable.

    I guess this sort of has to do with copyright issues? I’m not entirely sure. I mean, can you “own” information? Is a research article private property?

    I mean, forget about whether or not you actually get caught or sued or anything like that. Theoretically, are there limits to how you can use those research papers?

    Could you:

    –> Upload someone else’s work on the internet?
    –> Distribute someone else’s work (eg print copies and hand them out?)
    –> Can you refer to their work, and quote things?
    –> Is it legal to forward people to places to download someone else’s work?

    Say I wanted to do a blog about parenting (I’m not a parent, this is just an example), could I post child development research papers on my blog? Or say I had a video on youtube, could I refer to it then?

    I guess what I’m asking is what the legality of using scientific research articles is.
    LE Gant (cool name)

    That was exactly the answer I was looking for.

    But what should happen, if say, there were 20 authors of a particular paper? Would I have to contact the university that funded the research? Or would I have to contact each individual author?

    Most of the questions were hypothetical to give myself a good understanding of the issue in general. Specifically, this is what I hope to do:

    I find particular articles fascinating, particularly in genetics and drug interactions. What I plan on doing is making a few YouTube videos about articles that I find to be interesting, or maybe sets of articles at a time. I just want to talk about what I find interesting. I don’t expect to get very many people who watch it, so I’m not actually worried about “getting caught” but I still would like to make sure I’m doing everything properly.

    With what I plan to do, explaining the methods and findings is what I will be focusing on. Much of this can be paraphrased,
    Much of this can be paraphrased, but I will quote directly from time to time. Technically speaking, would I be fine to do this if I give due credit to the people who conducted the study?

    Also, would I be able to post a link that would allow people to view the articles? For example, if I referenced this article:

    http://dmd.aspetjournals.org/content/31/7/815.full.pdf+html

    And posted a pre-existing link so that people could view it for free, would that be legal?

    Obviously I didn’t post that myself. If I were to do that, is that okay?

  13. ok i have to make a newspaper like it was 1941 and i need help on the article about jewish ghetto ration cards. PLZ HELP!!!! its due tomorrow!

  14. 1. In order to win a particular board game, a player must roll, with a pair of dice, the exact number of spaces remaining to reach the end of the board, Suppose a player is four spaces from the end of the board.

    (a) Show how probability distribution for the number of rolls required to win
    (b) What is the expected rolls needed to win?
    (c) What is the probability that the player can get at most two 4s in the first ten rolls?

    2. A machine produces articles and an average of 3 percent of these articles are defective. In a batch of 300 articles,

    (a) write the probability distribution for the number of defective products
    (b) calculate the probability that there are at least two defectives by using the binomial distribution
    (c) calculate the probability that there are at least two defectives by using the normal approximation to the binomial distribution.

  15. I can’t come up with anything good. I have to incorporate my school in the lead. It would be easier to do that if the article was on something local. (Virginia) Thank you for any help you can give me! :]

  16. Do you personally approve of Condom Distribution a Smart Health Policy?
    On March 17, 2009, Pope Benedict stood before a group of reporters and said that condom distribution not only wouldn’t cure the AIDS crisis, it actually makes it worse. These comments reignited a long-simmering debate over the proper place of contraceptives in health and social policy. Does condom distribution actually encourage promiscuity and increase health risks, or is it effective public policy?

    I heard they are now giving little children condoms in schools?

  17. In the current economic climate I m looking at starting some online Marketing, are people much more receptive to it now than 5 years ago?

  18. OK there are FACTS on this. DATA. And it COMPLETELY AND UTTERLY REFUTES the class warfare argument.

    There are NOT facts that support it – the Libs take data that shows that while entry-level workers make only 5-10% more in real income than was the case a generation ago, people at the height of their careers make a lot more, and they misrepresent this as a difference between two permanent groups. It’s been the same MO since the 1980s and it’s just as misleading now as it was then.

    http://www.freerepublic.com/focus/f-news/1229294/posts
    http://www.nytimes.com/specials/downsize/21cox.html
    http://www.bls.gov/opub/mlr/1988/05/art1full.pdf
    http://www.frbsf.org/econrsrch/wklyltr/el97-07.html#winners
    http://www.dallasfed.org/fed/annual/1999p/ar95.html
    http://money.cnn.com/2005/05/25/pf/record_millionaires/index.htm?cnn=yes
    http://money.cnn.com/2005/09/28/news/economy/millionaire_survey/index.htm?cnn=yes
    http://money.cnn.com/2006/03/28/news/economy/millionaires/?cnn=yes

  19. 1. In order to win a particular board game, a player must roll, with a pair of dice, the exact number of spaces remaining to reach the end of the board, Suppose a player is four spaces from the end of the board.

    (a) Show how probability distribution for the number of rolls required to win
    (b) What is the expected rolls needed to win?
    (c) What is the probability that the player can get at most two 4s in the first ten rolls?

    2. A machine produces articles and an average of 3 percent of these articles are defective. In a batch of 300 articles,

    (a) write the probability distribution for the number of defective products
    (b) calculate the probability that there are at least two defectives by using the binomial distribution
    (c) calculate the probability that there are at least two defectives by using the normal approximation to the binomial distribution.

  20. Paleontologists from North Carolina State University have found just such a specimen – the fossilized remains of a 60-million-year-old South American giant that lived in what is now Colombia.
    The turtle in question is Carbonemys cofrinii, which means “coal turtle,” and is part of a group of side-necked turtles known as pelomedusoides. The fossil was named Carbonemys because it was discovered in 2005 in a coal mine that was part of northern Colombia’s Cerrejon formation. The specimen’s skull measures 24 centimeters, roughly the size of a regulation NFL football. The shell which was recovered nearby – and is believed to belong to the same species – measures 172 centimeters, or about 5 feet 7 inches, long. That’s the same height as Edwin Cadena, the NC State doctoral student who discovered the fossil.
    “We had recovered smaller turtle specimens from the site. But after spending about four days working on uncovering the shell, I realized that this particular turtle was the biggest anyone had found in this area for this time period – and it gave us the first evidence of giantism in freshwater turtles,” Cadena says.
    Smaller relatives of Carbonemys existed alongside dinosaurs. But the giant version appeared five million years after the dinosaurs vanished, during a period when giant varieties of many different reptiles – including Titanoboa cerrejonensis, the largest snake ever discovered – lived in this part of South America. Researchers believe that a combination of changes in the ecosystem, including fewer predators, a larger habitat area, plentiful food supply and climate changes, worked together to allow these giant species to survive. Carbonemys’ habitat would have resembled a much warmer modern-day Orinoco or Amazon River delta.
    In addition to the turtle’s huge size, the fossil also shows that this particular turtle had massive, powerful jaws that would have enabled the omnivore to eat anything nearby – from mollusks to smaller turtles or even crocodiles.
    Thus far, only one specimen of this size has been recovered. Dr. Dan Ksepka, NC State paleontologist and research associate at the North Carolina Museum of Natural Sciences, believes that this is because a turtle of this size would need a large territory in order to obtain enough food to survive. “It’s like having one big snapping turtle living in the middle of a lake,” says Ksepka, co-author of the paper describing the find. “That turtle survives because it has eaten all of the major competitors for resources. We found many bite-marked shells at this site that show crocodilians preyed on side-necked turtles. None would have bothered an adult Carbonemys, though – in fact smaller crocs would have been easy prey for this behemoth.”
    The paleontologists’ findings appear in the Journal of Systematic Palaeontology. Dr. Carlos Jaramillo from the Smithsonian Tropical Research Institute in Panama and Dr. Jonathan Bloch from the Florida Museum of Natural History contributed to the work. The research was funded by grants from the Smithsonian Institute and the National Science Foundation.
    -peake-
    Note to editors: An abstract of the paper follows.
    “New pelomedusoid turtles from the late Palaeocene Cerrejon Formation of Colombia and their implications for phylogeny and body size evolution”
    Authors: Edwin Cadena, Dan Ksepka, North Carolina State University; Carlos Jaramillo, Smithsonian Tropical Research Institute, Panama; Jonathan Bloch, Florida Museum of Natural History
    Published: In the Journal of Systematic Palaeontology
    Abstract:
    Pelomedusoides comprises five moderate-sized extant genera with an entirely southern hemisphere distribution, but the fossil record of these turtles reveals a great diversity of extinct taxa, documents several instances of gigantism, and indicates a complex palaeobiogeographical history for the clade. Here, we report new pelomedusoid turtle fossils from the late Palaeocene Cerrejon Formation of Colombia. The most complete of these is represented by a large skull (condylobasal length ´ = 16 cm) and is described as Carbonemys cofrinii gen. et sp. nov. (Podocnemididae). Carbonemys is incorporated into a parsimony analysis utilizing a modified morphological character matrix designed to test relationships within Panpelomedusoides, with the addition of molecular data from seven genes (12S RNA, cytochrome b, ND4, NT3, R35, RAG-1 and RAG-2) drawn from previous studies of extant Podocnemididae. C. cofrinii is recovered within Podocnemididae in the results of both morphology-only and combined morphological and molecular (total evidence) analyses. However, molecular data strongly impact the inferred relationships of C. cofrinii and several other fossil taxa by altering the relative positions of the extant taxa Peltocephalus and Erymnochelys. This resulted in C. cofrinii being recovered within the crown clade Podocnemididae in the morphology-only analysis, but

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