PPC management, for the uninitiated, is a service offered by many SEO companies, and it’s the quickest way to achieve a first page placement. PPC management, somewhat tautologically, involves the management of PPC — or Pay Per Click marketing.
Pay Per Click Marketing is a service offered by major search engines like Google, Yahoo!, and Bing. In PPC, you create an advertisement and select a set of keyword phrases to attach to each advertisement. Whenever someone searches for one of those keyword phrases, your ad pops up in the “sponsored links” section of the results. If a searcher clicks on the advertisement, you pay the search engine a small amount of money and that searcher gets directed to the landing page of your choice.
PPC marketing is amazingly effective for companies that don’t have organic SEO rankings yet; it’s the only way to get on the first page of search results on day one of your new website’s existence. But for all of that, there are serious pitfalls for the unwise. Choosing the wrong keywords can result in overpaying for clicks, or worse yet paying for clicks from people that are looking to learn (as opposed to buy). These ‘off-market’ keywords can suck money out of your wallet at an astonishing rate for virtually zero RoI.
PPC Management essentially means “you pay some PPC experts to manage your PPC campaigns for you.” The SEO company chooses keywords that convert at a good money-per-click rate, and they advertisements that catch the eye of surfers nicely. Furthermore and most importantly, they track everything about your PPC campaign, so if circumstances change and a keyword becomes more expensive or converts less often, they can drop it from the campaign in order to keep things tight and effective.
Without a talented PPC manager, pay-per-click marketing is like a pitcher plant — once you start to slide into the vortex, it doesn’t ever get any better. PPC management that works, however, does a wonderful job of getting your website visitors quickly and often. All you have to do is be able to turn those visitors into enough sales that it pays for the PPC campaign and the extra cost of the PPC management firm.
76 thoughts on “PPC Management: Scaling the Ladder Three Rungs At A Time”
I remember back in the “olden days” of search engine optimization, it was mostly about the keywords in your META tags. Now, that clearly is not enough. I’m curious what I can do to optimizes search engine placement without paying thousands of dollars for someone else to do it for me. What are those people doing to get top placement?
How do I place a program I made in visual studio to my web page?
iam studying in jeppiar college,aeronautical engineering b.e,could you please tell me that where will be its placement..?pls guys help me soon as iam much confused about it..
I need a PPC team that can help earn more revenue. I’m on a tight budget but need traffic and sales to pick up. Any suggestions?
The placement test says that I am to be placed in Russian 301. Does that mean that I am excused from the 4 semesters of a foreign language? Must I take Russian 301? Do I get credit for any of the previous courses? On a page about placement testing it says you could get 4 or 8 hours if you place high on the foreign language placement tests, but the results do not mention anything. Thank you.
Does anyone know a good Google Adwords management service for running my pay-per-click ad campaigns? I’m spending around $2,000 a month at the moment.
I personally think payment based on sale amount is more scientific. Any idea?
Assume you have a new web sit regarding content on-line business things and you are a recruiting of e-commerce. how would you developing market?
How much the cost of advertising on the main page of the site yahoo for size 300px x 250 px? how to ad? whom should I contact to tide the ad? The design is already made by me
I would like to set up my own portal to view performance data of my clients adwords campaign from a single platform. I’m not too familiar with Google API’s so nothing to technical and the more detail the better.
Thanks in advance for the help guys.
I am wondering how I can add more Beatles pictures to my yahoo! 360 page? I am a person that likes to switch things around alot, so I’d like to have more pictures to choose from. Please help?! Thanks
I have idea how to insert page numbers in Microsoft Word. I have tried using page breaks and stuff but I can’t get it wot work. The problem is I am working on a thesis in which I want to give page number as below:
No Page number to front page.
Page numbers to first 4 pages in Roman format ( I, II, III, VI….).
Then after the roman numeral pages normal pagination starts but with different placement. Therefore, page 1 (bottom of page). The rest of the chapters pages will be in the upper right hand corner. A new chapter would bring page x at the bottom, and so forth. Help please!
My homepage is distorted…the pictures seem crunched, and the ads that were on the right side of the page, are now below the “sites” column. How do I fix this?
my website is listed in google 2 days before, then i submit my web site to some directries, but today my website is not listed in google. I dont know what to do and how get back my website again.
I can only get one
I am trying to get my web site noticed, I have cutting horses, stud service,boarding and training available. I am new to the online business world and would appreciate some sound advise! Thanks
I think that it would be more convenient to have the Mail block of information in the middle of the page and the Featured block to the right of the page. I want to switch these two.
Hello All,
I am Marry From Vancouver.I have small export – import business in Vancouver.Anyone suggest SEO company who sells my products online.
Thnaks in Advacne…..
I am doing a business plan for a school project, and I need to know how much I am going to spend for advertisement.
Thank you.
A friend and I are having a discussion about car seat placement. She says that a car seat can go in the front passenger seat. I am sure it is not safe. Can you help me find more info to inform my friend? Thanks.
Does anyone have direct experience of these?
Or can anyone provide some comparable experiences of these tools?
I want a program that I can see my banking and my credit cards and loans and monthly bills. I also want to be able to put in my goals and such. Thank you.
I am in the middle of a homework assignment and i have been thrown off by a secondary page. What is that? I am def lost now. Here is the whole assignment so you can get a better idea by what I mean. My instructor is not online and this is due tonight. I dont want you to do my homework I am just asking someone to expalin this to me.
•Resource: Project Proposal
•Build from your Week Two Project Proposal.
•Visualize the page design for your site by creating two different page layouts for the home page and a secondary page.
•Identify the placement of headings, navigation, text areas, images, etc.
•Submit both layouts. This may be accomplished using Microsoft® Word program, PowerPoint® program, Visio® software, or Adobe® Photoshop® software under Assignments link
I already have my website thing ready to go just need to know what the secondary page is.
Does it mean place the ad in the first few pages on the right hand corner or…?
how can i add a google adsense search code in my hub pages and how can i increase my revenoue with hub pages can any body tell me the clear way to increase my revenue
I am paying $140 for first page google placement but I never find myself there, the company that I am paying is now accusing me of being the reason “loosing my rank” as they say that I am the one that is responsible for looking to often, is this true or are they scamming me?
I’ve been trying to figure out how some of the more appealing Websites pull off their look. It appears that it’s well placed gifs (with text/links within the gifs). I’ve been trying to create an appealing site with just html and jpgs, with little results.
Am I on the right track with this?
Does anyone know anything about page design…. I’m in publications at school right now and i dont know what the frick I’m doing
can any body explain me the page rank and how its effect a website ranking
I want to take IT branch there!! 🙁
I’m on blogger.com
shud i drop 1yr for prep for iit or aieee or shud i join ipu college wat abut it placements…and campus environment…wat about comp sc course(b.tech) in ipu…
I am looking for some adice on ppc mangement. Is it best to have 100 keywrod phrases or more like 20? I am a local company looking for the best RIO and cost effective management
or it must me at the first pages?
i’m interested in taking the advanced placement program, but my school does not offer it so i have decided to study it myself!!! can i do that??? and if so how? do i need a tutor???
thank you
I have experience with Yahoo! Search Marketing, Google Adwords, MSN AdCenter and many 2nd Tier Engines. I’d like to start consulting but don’t know where to begin. What do I charge for my services?
We are getting too busy and need someone take care of PPC campaign management. Can you please post your proposal here and specify what exactly you do to excel in it. Point by point.
We can consider any other advertising models.
Ok. I run the website http://www.mytrueconnections.com and I need to boost my placement in the Google index. What is the best way I can boost my Page Rank and please be specific and detialed. Ill appreciate it tons.. ; )
not in the album, but on the page =]
ROP – Run of Page, Run-of-page.
If you work in advertising and understand what this has to do with the placement or frequency of adverts, love to hear your response!
I’ve read that most companies do their PPC/CPC management in-house and do not neccessarily out source it. This was in the SEMP report that stated 87% of companies below and above 500 employees will do their marketing in house.
My specific question is, the report does not state specific employees numbers and only states “below 500” for one metric. Are there companies out there that will want their bids managed that have about 50 employees? Ones that cannot afford their in-house experts?
Hi,
I’m an italian student and I’m looking for a company in which I could do an internship as press office assistant, pr assistant, event organiser or similar…Can someone help me? I won a scholarship so I don’t try a company that will grant me a salary
who is reliable international placement consultants in delhi for gulf can anyone tell me because i m looking for a consultant who place candidates in IT sector and do not charge from candidates.
Can some one guide me. How can I place an image say vertical banner on my web page adjacent to the body text. It comes beneath the text every time I copy and paste the HTML code..
Does anyone know a website where i could create a free website with my own web address name like (www.something.com) Not freewebs.com becuse they do not let you personalize your web address for free!
I have hundreds of Word documents on my PC right now and I was planning on getting Office for Mac when I get my Macbook but now I’ve found out about Pages and I’m curious.
Are they pretty much the same? I just don’t want to spend hundreds of dollars on Office for Mac when I could only spend $20-$40 on Pages and Keynote.
BONUS QUESTION: would Powerpoint documents also work on Keynote?
what is the importance of ROI in seo, How importance is that to seo.
i took my placement test last week.
i got a 72 reading
87 writing and
66 math
College Placement Score Guide:
Writing Skills
0-23 level 1 elementary
24-77 level 2 college
78-100 level 3advance
Reading Skills
0-67 basic reading
68-100 college reading
Mathematics (pre- algebra)
0-26 math fundementals
27-100 intro to pre algebra
i was told that if i wanted to enroll in a selective program- i needed to have my reading and writing as close to 100 as possible.
for the program i want, Vet Tech- my advisor said there are only 60 seats and they get around 300 applicants.
Is there any material i can get to boast my score in reading and writing, math does not apply for selecting?
PPC = Pay Per Click campaign management in Google and Yahoo search engines.
SEO = Search Engine Optimization
Google Adsense is No.1 High Paying Affiliate program on Internet. People from India more interest in joining Google Adsense than other countries why? to some extent US people. Other countries people why not showing that much of interest in joining adsense program.