Targeted Email Marketing: The SEO Endgame

Whether it comes in the form of article marketing, custom blog creation, or social bookmarking, there’s a lot to be said about the power of organic SEO to drive traffic. But some webmasters don’t seem to get the fact that traffic doesn’t equal profitability. Ask anyone who’s gotten fifteen million hits on YouTube for a video that didn’t link anywhere or ask anyone for anything — you can get all of the hits you want, but without a solid endgame, all of your SEO efforts don’t mean a thing.

There are a lot of powerful SEO endgame strategies out there, but only one of them is so powerful that it’s been adopted almost universally by everyone from internet marketers to small businesses to major corporations: the power of targeted Email marketing.

Targeted Email marketing basically amounts to three things: you get someone to give you their Email address (and agree to let you send them Emails), you send them an Email with a strong call-to-action, and they click the link and (hopefully) buy stuff. It sounds so simple, but as with any aspect of trying to get someone to give you money, there are a lot of pitfalls.

The first pitfall is that word ‘targeted’. That means that you have to collect the emails of people who will be interested in your final offer. Anything else and you’ll get a 90% unsubscribe rate the first time you send out an email with an offer in it. Generally, you can successfully target by offering a free information packet about the same subject as your product in exchange for their Email address.

The second pitfall is that word ‘marketing’. People don’t like to be sold on stuff, and unless you’re Ron Popeil, you shouldn’t try to sell people something when you first ‘meet’ them. Arrange an autoresponder to send them information-filled emails for a few to several weeks, without asking anything of them. Only once they’re sure that what you’re sending them is worth reading should you pop the sales link.

Done right, targeted Email marketing not only builds sales, but it builds a solid list of satisfied customers that will look forward to your new offers — and who doesn’t want a crowd of people just waiting for another chance to give them money?

76 thoughts on “Targeted Email Marketing: The SEO Endgame”

  1. Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

  2. During the email marketing, how to find the target customer’s email ? Next easy to send mails by using http://www.mailchimp.com or other tools, but how to find such target emails?. Let me know ways to gather emails.
    For example Health related product, looking for 20-30 years aged guy. How to find such aged emails?

  3. i have read a few things about this email marketing, basically what i understand from it is that you take my email address, and then what?

    i mean what do you do with my email list? and how can i make one like that?

  4. I have been using UAW for over a year, and find it really useful. Since I have 3 unique articles written, I was wondering if you know of another service that I can use to double my efforts with the 3 articles I used for UAW. I know there are a lot of article distribution sites but who else uses the 3 Unique Article Submission technology?

  5. I am new to the email marketing strategies. Does anyone out there have any good tips or websites? I appreciate the help.

  6. I want to send out my site via emails How do I get emails addresses to send people business ideas — You probably get tons of emails from various sources well how dis those people get my email address – There has to be a company that provides email addresses

  7. I have a small consulting business and am looking for email marketing tips without being seen as junk or spam. I usually don’t get a big response from companies that I email and so would like to find more effective strategies.

  8. What are some marketing concepts? We have to do a powerpoint slide on marketing concepts. However, we must look throught the entire 800 pages to find them and so far I have only found one. Help please.
    is it the same as direct marketing or 2 different concepts?

  9. as i understand it , i need to have a legitimate list of emails first,
    but that is the problem, how do i get targeted email list?

    can anyone help.

  10. i want to make a targeted marketing list for my specialization product,

    how can i do that, without too much of a problem, and cost?

  11. Is email marketing still an effective way to promote your business? Should I even bother with this method or it is pretty outdated?

  12. I’m in charge of creating a content marketing campaign at my company, and I am trying to think of the best way to distribute our initial content to B2B sales prospects.

    We have some names and phone numbers of people who we are targeting, but ideally we would like to get their email addresses, which are generally not published online or in directories.

    Does anyone have any suggestions on how we can obtain these email addresses?

  13. What I know & heard from someone, that this could be the year when the market crashes, is this something we should pay more attention to?

    Perhaps pull our investments now just to be safe, what do you think?

  14. Direct marketing is continuing to become more ________ oriented.

    Which of the following is NOT a reason that direct-mail marketing drives approximately one third of all U.S. direct marketing sales?

    less expensive than TV and magazine ads
    high target market selectivity
    ability to be personalized
    measurable results
    flexibility

    What characteristic of niche sites makes the medium MOST appealing to marketers?

    Neal Murphy sells his company’s unique gift items on television programs broadcast on a channel that is entirely dedicated to selling goods and services. Neal is using ________.

    ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain

    Which of the following is a factor that is likely to push a company to decide NOT to enter international markets?

    The company’s home market is stagnant.
    The company would have to redesign its products.
    The company needs to counterattack international competitors in their home markets.
    Foreign markets present higher profit opportunities.
    Global competitors have offered similar products at lower prices.

    Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?

    political stability
    population density
    education
    income distribution
    consumer lifestyles, beliefs, and values

    An international company that takes a(n) ________ view takes into account the entire global supply chain and marketing channel, forging an effective global value delivery network.

    Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products

    To maximize the toothpaste market in China, Crest needs to convince more of the Chinese population to brush their teeth. Which of the following would Crest be most likely to use to accomplish this?

    A long-standing charge against intermediaries is that they mark up prices beyond the ________.

    Large marketing companies can use patents and heavy promotion spending to ________.

    Environmentalists assert that the marketing system’s goal should be to maximize ________.

    Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.

    The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT which one?

    honesty
    fairness
    citizenship
    competitiveness
    responsibility

  15. Outline the three stages of target marketing and discuss how companies position their products for maximum competitive advantage.

  16. i’ve send around 1500 emails for potential clients and i have got 1 answer. Is that a problem? because mailing is a dirty job, a great deal goes straight to the garbage BUT 1500 to 1!!! is that an absurd number?

    should i stop and think a reaproach or 1500 is not as much as it seems?
    it is not spam, the list is fairly acurrate

  17. Does anybody knows of a proven email marketing consultant to work with us on an email marketing campaign related to our business, we are in the home renovation market and want to reach to more targeted leads in our local market?

    Thank you,
    David

  18. My name is Egal Gabbay and I am running a company Griffin Holdings LLC. I have heard a lot about Email Marketing, I want to utilize this technique to grow my business revenue.

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