Targeted Email Marketing Tricks and Tactics

Targeted email marketing — the art of building a list of subscribers that receive your emails on a regular basis and then sending those people offers that you profit from their acceptance of — has become a mainstay of internet marketing in the past decade. So much so that it’s no longer the exclusive domain of ‘hardcore’ internet marketers; even many web-oriented small business owners engage in targeted email marketing on a pretty regular basis.

The Basics
You set up a website, SEO it to the point that it gets some decent traffic, and you add a ‘squeeze’ to it: some encouragement for surfers to sign up to an opt-in mailing list. Usually it’s an informational packet, but it can also be a web course or even a discount for a valued service. Once someone has signed up, they receive emails that you’ve prearranged via an autoresponder service and any additional ‘blast’ emails that you create and send out on the spot.

Maximizing The Squeeze
There are two basic techniques for getting as many email addresses as possible. The first is to create a ‘squeeze page’: a page that literally has nothing except a squeeze offer on it. With nothing else to do on the page, the surfer either signs up or hits the X — and when there’s no risk involved in signing up, most do.

The other trick is to make signing onto a squeeze a prerequisite for receiving a product they just purchased. This is a strong tactic because it assures you that everyone on your list are spenders — after all, they just bought something from you. Proven spenders have a tendency to be repeat buyers, so this method gets you a list that will convert better than the first.

The Next Offer
The next step is to make the emailed offers convert well. There are two stages to this: first, you have to convince them to open the email. Then, you have to convince them to click on the link to the offer. At that point, it’s out of your hands.

Getting them to open the email is almost always a matter of coming up with a headline that will catch their attention. How To X your YZ and OMG I Can’t Believe This-type headlines are excellent starting places. Getting them to click the link is usually a matter of keeping the email ludicrously simple. People don’t want to be sold, they want to know exactly what’s going on. A simple “I saw this product, tried it, and loved it so much I wanted to share it with you” is a great marketing email.

29 thoughts on “Targeted Email Marketing Tricks and Tactics”

  1. i’ve been single for a little while now and i have had NO luck meeting any nice guys. some of my friends have met their boyfriends on the internet and think i should try internet dating. what are your thoughts? would you do it???

  2. Hello friends.

    My name is Ivan from Toronto, Canada. I am a copywriter for a SEO company located in Montreal, Quebec.

    Me and my colleagues have run into a little dilemma and I was wondering if you could assist us with your expertise.

    We are a search engine optimization company, and are currently working of a FAQ section of our site and by our very nature tend to ask more technical, advanced questions and are afraid of overlooking the obvious. Since SEO is quite a niche practice, I was wondering if you could give us a hand and ask a couple of questions.

    SEO – Search Engine Optimization, what would be the questions you would ask if you came across that phrase. For Example:

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    – and so on, anything that comes to your mind will be of great value to us.

    We would greatly appreciate any questions on your part, no matter how small or big! Anything that can help us get that FAQ up there!
    I will try to answer all of them. Thank you, hope to hear from you

  3. Recently I purchased cheap SEO package in internet consultant online. but my web site got top in Google . i go lot of link from different website As a result i am getting traffic and sale . I purchase for 3 month . Will i purchase one year from internetconsultantonline.com ? Any one suggest me good or bad ? which seo package good for business sale ?

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  4. Hi everyone,
    Could anyone tell me what is the SEO and and other things related to it iam sorry but iam little new to such things..If I have a website so how I can promote it to Top Rank??

    Thanks in Advance.!!

  5. First I would like to tell that I am not a newbie website owner.
    My site is 2 weeks old and gets 200-350 unique visitors a day – organic google. most of the leading keywords drive the traffic.
    I am an SEO in my country and it is the first time to work abroad (global world).

    I uses Digg, Stumble, Carnival , site directories, SE submissions, Propeller, google bookmark, technocrati and also comment on blogs.

    I don’t take into account Linkedin, facebook and twitter- they drive 100 a day As the moment I stop promoting the site, these sources will dry out.

    Now, I need a VALUE-ADDED advice from an SEO expert – how to step up the ladder to the 2000 daily organic visitors.

  6. i work for this company which has got really effective products. Being a small scale company, it cannot try paid online marketing methods.Any ideas ?

  7. I just started writing for a freelancing site, and I was told to try some organic linking for the best SEO results. Does organic linking entail adding links to other websites other than the one I write for? Or is it linking to other articles on the site I write for?

  8. hello everybody.

    I am kinda OK web designer. I just got my personal web design done!

    Now I wanna know what is SEO and how to use it. SEO stands for search for “Search Engine Optimization”. Please tell me and guide me. I am nooob in it. Dont know noting about it, but wanna use it.

    So please tell me little bt abt it and GIVE ME GUIDE HOW TO USE IT!

    THANKS in Advance guyz!

  9. I see products all the time advertising how you can make money. I recently bought Profit Lance early this year, but didn’t seem to have too much luck with it. It’s probably because I’m a newbie at it all. Anyways, what I am wondering is if there are any internet marketers out there that could help me and tell me what it is I should be doing to create a recurring stream of income. I don’t have any money to invest in any more products, so if you are just going to post a link to one of your affiliate sites, please don’t bother. I have to work from home on the count of I am a single mother with one little boy and another on the way. I also don’t have a car and am not allowed to drive because I have seizures. So working from home is my only option to take care of my babies. Please help…
    Also, please don’t post links for survey sites. Been there, done that, it’s not for me.

  10. Hi I am new to affliate/internet marketing. Can somebody please give me information from where should I start?right from basic, practical but not much therotical………..

  11. I would need very comprehensive list of ALL well known internet marketing gurus. a photo, web site URLS, and 200 word description.

  12. Is organic SEO Needed by the automotive Industry or should they just continue to put all their internet net advertising dollars in PPC and buy leads from carsites?

  13. I have the trial version of IBP and it seems like this would be WONDERFUL but I cannot afford to pay for it right now. Are there free websites or software products that are similar, for free or cheap? I know I’m probably dreaming but I thought I’d ask anyway. Do you have any other SEO tips?

  14. please can anyone tell me the real meaning of search engine optimization(SEO) and search engine marketing (SEM)

  15. I have a web site that I believe has great potential, but my marketing skills aren’t great. I am looking for someone to take over the internet marketing side of the business in return for a share in the company.

  16. hello friend…if u have any ideas how to increase the website search result…I heart seo is the best way to get optimize your website ranking as well help your site to generate my traffic from one to the best search result site like google,yahoo & msn. please help me to get how seo work & what are imp tools are use while optimizing site

  17. Im 18, and would love to start my own internet business. But really dont have a clue… Could someone point me in the right direction? And give me some advice on starting a buissness. Thanks!

  18. Is organic or natural link building contacting websites personally and sending individual and personalized emails? How does google recognize the difference between organic and generated? Does one take a slower amount of time. Do I get rewarded if I build my links slowly? Any help would be greatly appreciated. Thanks!!

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