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Solving the Affordable SEO Dilemma: A Guide to Finding the Right Balance

Affordable SEO is the holy grail of webmasters everywhere — if you can offer the struggling business owners a surefire way to rank them on Google for ‘an affordable amount’, you have business in your pocket. Of course, every business owner has a different idea of what they consider ‘affordable’. It would actually benefit most SEO companies to have a few different payment setups to take advantage of different small business’ SEO expectations. Let’s look at a couple of different examples to show what I mean:

Business 1: Clever T-shirts
This shop was set up by a college student with some wit to him. The student spends $300/month purchasing cheaply silkscreened shirts from a shop in Bangladesh that put his .png files onto the shirts for $3 including shipping. He sells those 100 shirts for $9 each on campus and in the town’s gaming shops. Of his $600/month profit, he spends half on beer and World of Warcraft, and is interested in putting the other half toward improving his business — and half of that into SEO so that he can do web sales. He’s going to be in business for at least the next 6 months (until summer break), and if he’s doing well enough, he’ll keep going over the summer and into next year.

What kind of services can your company offer someone with a consistent and long-term but relatively low amount of money to spend like this guy? How long will it take at $150/month before you can get him ranked for some quality keywords?

Business 2: The Solopreneur’s Niche Site
This website was set up by a man who lost his job, and it’s his last-ditch attempt to avoid collecting unemployment. He’s going to sell African mango supplements, and if he makes even a mild profit, he’s going to invest in further such niche sites. The gentleman in question just cashed in his last big tax return, and he has $4000 up front to spend on SEO to get his business off the ground.

Can your SEO company do something helpful for this guy to get his business kick-started given a budget that large? Or would you simply treat this as a down payment on several months of SEO?

These are extreme examples, but the point remains a good one: there are an infinite number of differing circumstances in the marketplace, and a one-size-fits-all billing plan is going to leave some significant chunk of that marketplace looking elsewhere for SEO they can consider “affordable”.

42 thoughts on “Solving the Affordable SEO Dilemma: A Guide to Finding the Right Balance”

  1. I have no online marketing experience and do not have any product to sale. I’ve been searching books to learn online marketing and most of them are good for business owners.

  2. I want to find a good company which can do SEO well.
    Keywords as below:
    shoes
    wholesale shoes
    clothes bag
    requirements: in the first page on Google.com after SEO.

  3. Hi, I’m planning to sell some stuffs online & for that I need a development company who can develop my website and make some market online. My budget is below 7K, please suggest me some good companies?

  4. I am wanting to start up a webstore selling products. I am very good at creating websites but have never really dabbled with search engine optimizing (SEO’ing) them, and if I were to create a store I think it would be vital to make it optimized for search engines. Also, I have never included a shopping cart on any of my websites apart from a paypal cart, which is very simple to include. I was wondering what books/software I should read to learn to SEO my website effectively and learn to advertise it on the net etc?

  5. Where can i find Freelance Seo Philippines | Search Engine Marketer?

    affordable seo in the philippines

  6. Im looking for Affordable Search Engine Optimization SEO Philippines?

    Cheapest Web Marketing, Promotion, SEO, Internet Marketer?

  7. Jeanelle the Retard

    plz provide cheapest services providers for seo.if your cost is high plz dnt anwer thanks

  8. i am looking for cheap search engine optimization services…please only recommend me to use one that you have personal experience with. thanks

  9. Over the years, I took SEO services from various companies promising top 5 positions on all major crawlers. This, of course, was never achieved by ANY of them. The issue, from my understanding of backlink creation, is that although the SEO company may submit our URL to high PR sites to create backlinks, it is never garanteed that the websites will actually accept to post the backlink.

    Recently, I’ve looked into Linkproz. They are “brokers” for a series of websites. They are asking 500$/month to create 15 backlinks on PR 4 sites and 5 backlinks on PR 3 sites. These links however need to be paid on a monthly basis. Meaning that once I terminate the service, the backlinks will disappear .

    I was wondering if this is worthwhile and if, say 8 months from now, I terminate the contact, my page ranking will drop on google ?

    If this is not a good method of increasing page ranking on google, does anyone have a reference for a good SEO company / person.

    Thank you,

  10. I am currently looking for an SEO developer for my website. I recently just hired one based in India (which I found through elance.com), about 8 months ago. He was able to do onpage optimization and create 150 inbound links to my site, along with other SEO works such as article submission, directory submission.

    The problem is that the 150 inbound links were mostly PR0, PR1, and sometimes PR2. They were somewhat irrelevant to my niche market.

    I started with about a top 10-12 position with my main keyword, and now I am in the top 8-9 position. Not really that impressive in my opinion.

    Anyways, Ive been doing research online for SEO developers, and I stumbled upon this site called www(dot)internet(dash)empire(dot)com.

    I emailed them for a quotation and the person I am speaking with is very professional and great to speak with. It is a company based in Singapore. You can check their website.

    The guarantee he has is that he will guarantee me at the top 3 positions for 5 of my main keywords (I choose the big main keywords I have), or my money-back, full refund. This will be done in 6 months or less, and I will pay him the remaining 50% as the 5 keywords reach the top 3 position.

    The price is $2,500 USD.

    I wanted to ask the opinions here at Warrior Forum before I move forward with this. I believe that $2,500 is a little heavy on my end, but if it would mean getting the top 3 positions on Google.com for my top 5 keywords, this would be a wonderful deal.

    Thanks in advance for your inputs!

  11. Can anyone recommend me an affordable freelance seo expert professional in Mumbai, Maharashtra, India based on your experience with them who would be able to deliver results for my business sites and help me get better rankings for my business keywords in search engines.
    Thank You

  12. simply complicated

    I have my own website about selling coffee, and I need help promoting my website. What good SEO company can help me?

  13. I have two small niche websites that I really want to raise their search engine ranking. My budget is pretty low, but I don’t want to get negative results with some blackhat garbage.

    Can anybody recommend someone to me?
    Here’s the term I want to rank for.

    “nerdcore”

    Can you give me a quote for that?

  14. I have apprently really dark skin as i found out today.
    I tried: L;oreal true match n8-capuccino-too orange
    revlon colorstay-too orange plus too runny
    rimmel 25 hour-too white-i bought this the other week so i gave it away

    I have neutral undertones according to the l’oreal true match test
    i wanted to try the revlon colorstay whipped but they did not have it at my boots or superdrug.
    Please DO NOT suggest US brands as i live in the UK
    Thank you
    Also i am dark skinned as you can tell
    I have acne prone skin, dry
    Thank you in advance
    Oh forgot to mention i want something long lasting
    DOES NOT rub on clothes
    ALSO if you can help me with this POWDER problem too
    I am also looking for a pressed powder to set the foundation.

  15. For example, an organizations owns a variety of magazines and on the cover of one the magazines related to pop music promotes a magazine related to rock and this other magazine is also owned by the same organizations. How is this related to the organization and how does the organizations affect the magazine?

  16. Can someone recommend me a company providing affordable website development and SEO services. Charlotte web development company will be plus for me.
    Thanks in advance!
    The web design firm must have full time PHP programmers and have experience with ecommerce and shopping cart websites.

  17. I need tools that will track my progress on Google Plus local or Google Places? Please list the sites and their tools. Thanks so much!!

  18. I want some websites which provides latest seo tips & updates to help to promote my websites in search engine ranking .

  19. i want an seo service for my website in mumbai , can any one let me know a good and affordable seo company in mumbai ?

  20. I am interested in mobile marketing subject and want to do my dissertation (thesis) on it. However I cannot decide on a possible research question to address in my research. Any suggestions are appreciated!!!

  21. In high school I was told to NOT make much noise on the internet. But these days the direct opposite is being said and done through facebook, twitter, linkedin… etc. People say that these are our resources these days but I’m not seeing Twitter or facebook really bringing up any real local jobs… and Linked in has a total of 5 jobs in my local area posted for ANY random job.

    I was also taught to go in to each business I’d like to work with one by one and ask if they’re hiring. I tend to get a lot of “I don’t know’s” from managers and all the applications are done online. And it tends to just be a waste of gas money when I’m out of a job.

    So I’m left at a loss at what businesses are actually hiring in the first place. I suppose I could just pop onto Google Maps and drive around all the nearby towns in street view and look at all the businesses and think “Hmmm… maybe they’re hiring” and pop onto their website and see what my chances are. But that seems counter productive too.

    Monster.com, Careerbuilder.com, and pretty much any other job board is completely littered with nothing but one scam after another. And what legit jobs that are posted there… it seems like they’re all jobs that demand far more experience or college than I have — and even if I went to college, I’m not sure if that’d really help. It doesn’t seem to help anyone I’ve ever seen. And the most that I’ve ever gotten from places like Monster.com is the military and colleges calling me up because you’re forced to fill out military adds and college surveys in order to JUST fill out an application. Either way, you walk away from these job boards getting spammed or scammed.

    What is the real genuinely effective way of getting a job these days? To know WHO is hiring and WHAT jobs you qualify for and where you should and should not apply?

  22. I want my site to be advertised in online classifieds. Some SEO companies say they will put me in at least 50,000 places. Is this for real? How can I check to see if they did this?

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