Article writing and distribution has kind of been given a bad rap in the past few years. It all started when some genius invented a tactic called ‘BUM marketing’, wherein people started writing articles promoting products without having a website or any other form of content. It was a very effective sales pitch given the nature of the economic recession — make money from home without spending any to do so — and it resulted in a huge burst of spam and other vileness all over the article portals.
Because of all of that article-spam, people got a bad vibe from the article portals, and Google slapped them around a little bit. But don’t let that make you believe for one second that article writing and distribution isn’t phenomenal organic SEO.
Your Content is Your Face
Whenever you put branded content out there on the Internet, you’re creating a face for your business. Someone who comes across any given article for the first time will take the tone, quality, and authority of the article as a sign of just how your business actually runs. That makes writing a quality article a bit of a challenge, but also makes every article you write an opportunity — a chance to prove to a potential customer that you are awesome. Every article ranks separately on Google, so the chances are very good that a potential customer will see one of your old articles long before they see your main page.
The Ultimate Backlinks
Hand-crafted articles offer nearly perfect control over your backlinks. You can choose what the anchor text from your link is. You can choose the exact content of the text surrounding your link. You can even control when and where the article gets posted from. Article portals tend to be older, very high-authority sites with relevant categories, all of which adds power to the backlinks that come from the portals to your website.
Distribution is Key
The real secret behind article writing and distribution is the distribution. Because every article ranks on it’s own in Google, you can use articles to link to other nearly-identical articles posted to other portals in order to improve both the number of hits it gets and its rank boosted at the same time.
There’s some extraordinary power in good article writing and distribution — talk to your SEO company about getting some done for you today.