When you want to get the word out to people right now, there are few options better than a press release service. It used to be that a press release service was somewhat slow, because you had to post the press release, then a journalist had to read it, decide it was worth making a story out of, and then get it past their editors and into the newspaper or other media.
Today, however, a decently-written press release will make it onto Google News, Bing News, Yahoo News, and other similar sites within minutes. This means a few things need to be right about your press release before you hand it over to the press release service. Here are three of them in no particular order:
You can’t count on anyone to rewrite or even spellcheck your press release before it hits Google anymore. You’d better have your content ready for customer’s eyes before you submit it. There aren’t any edits once a story is up on one of the news aggregators: it is what it is, and if you HGH did anything to make it less than perfect, that mistake will be in front of everyone’s eyes until the file falls off of the news sites.
Similarly, if you don’t have the right keywords, the right anchor text, and the right latent semantic indexing, your press release isn’t going to have the effects that you’d like it to on your SERP rankings. Your release’s website SEO has to be done well — and subtle enough that it won’t make readers click away in disgust — before it make it out to the press release service.
Even though a story submitted to a major press release service gets slapped upon Google News and it’s ilk without expense, that doesn’t mean it can be an advertisement. Ideally, it will still be interesting enough that a journalist who does decide it’s worth rewriting can do co.
There are a lot of good things about using a press release service — even moreso now than there was a decade ago. Just keep these few points in mind when designing your press release, and hit ’em with everything you’ve got.