We do a lot of different tasks as part of our organic SEO package. Depending on our clients’ specific needs, we may be posting blog entries; writing and distributing articles to article directories, press release services, and Web 2.0 properties; or submitting the client’s website to a few thousand hand-picked directories. Most of what we do is pretty obvious to even an unsavvy client, but one thing we consistently get questions about: why do we do forum posting as part of our service?
The answer is surprisingly complex. There are a few different reasons why forum posting can be good for our clients, and it’s not always the same reason for every client.
Forum Posting is a Form of Social Marketing
When you post to a forum and you mention your product, you’re not exactly posting about it on your Facebook wall, but you are exposing the populace of the forum to your product. Forum posters are particularly good about responding with their opinions about their board-mates’ ideas and products, so posting about your product or business on a forum is a good way to get some social proof and spread the word at the same time.
Forum Posting Is Good SEO Strategy
Forums are wonderful sites for backlinks. They constantly produce new content (Google loves that), they’re generally pretty tightly focused around their subject of choice, and as long as you post your backlink with the blessing of the administrator, the links tend to last forever. Of course, it can be a pain in the butt to get the administrator’s blessing, but we make sure to do so before we start planning to post a backlink at all.
The backlinks you build from forums have almost everything that Google loves in backlink. They’re from an authoritative, relevant source with plenty of regular traffic. You get to control the anchor text and the LSI text as well as when the post is made and precisely which page on your site it links to (so it’s good for deep linking). There’s really no downside to a link from a forum to your site.
So what does forum posting do for our clients? Almost everything, if it’s done right — all the more reason for us to do it.