To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine.
The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that’s another subject. You may want to check out a Market Samurai review to give you better ideas.
Now that you already have your keywords, it’s time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.
Now that you have your website copy in place, your next important move would be off page optimization. What this basically means is that you should start building links to your website. When links from another site is pointing back to your own website, these are called backlinks. And for these links to be effective, its anchor text must contain the keywords that you are trying to rank for. Because it is the anchor text that tells the search engine spiders what your website is all about.
But before you go ahead and get all the imaginable links that you can get, you should keep in mind that you should never ever buy links. The major search engines, particularly Google, they frown upon the bad practice buying links. They believe this is like gaming the search results, and taking an unfair advantage over the competition.
Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site’s RSS feed to RSS feed aggregators. You can also do video marketing.
These are the basic steps that you should be taking to help build your SEO strategy know-how. Should you want to graduate to more complicated tactics, get some SEO training dvds today.