Let’s be honest – there are hundreds of millions of web sites out there, and unless you have the budget for a real-world marketing campaign featuring billboards, radio and TV ads and a sales team, you’re going to need to use search engine optimization (or SEO) to let people find your site through the search engines.But of course, there are a couple different methods to choose from when you determine – some a bit more legitimate than others.
Now, since you’re reading this, you most likely don’t care about all the shady cats out there who use sophisticated software to basically “crack” the search engines, and get them to display content that just isn’t appropriate to a given search.And while that violates the user agreements of every major search engine, it’s technically legal to run a hustle like that.To some people, traffic is traffic – and leading a search for “identifying venomous snakes” to a site selling snake oil is just a way to make a little free enterprise profit.
But this is about organic SEO.In brief, organic SEO is having relevant content, displayed properly.A search for “identifying venomous snakes” ought to lead to a web site featuring a sentence like, “To identify whether a snake is venomous, look for…”If its sentences read more like, “Many snakes bite, releasing venom – and cannot easily be identified by a non-professional,” it won’t bring nearly as much traffic.While a strict phrase match isn’t necessary required, it doesn’t necessarily hurt.
I can hear the echoing question now: “How does one organically make their site search engine friendly?”It’s very simple, young Net Cadet:
1. Figure out who’s searching for your information
Who’s searching for what you write about?If you’re writing about, say couponing, should you target investment bankers making high six-figure salaries?Probably not, if you want any readers.If you’re writing about sea turtles, consider who likes reading about them – scientists, kids, teachers, or maybe it’s some porno freak’s new fetish.I can’t do this for you – think of this as a journey of exploration.It’s The Search for Your Base.
2. Try to determine how they’re going to ask for the information they want
Organic SEO begins with understanding your keywords and keyphrases. If you’re writing for a person who wants to know “how wide is a boa constrictor,” then writing about “the breadth of a boa” (which would technically be the same premise) would be less effective, just because of the words you use.
3. Write (or re-write) your content so that it works the right way.
If at first you don’t succeed, keep working on it.The worst that can happen is that you might have to tinker with getting your site to the coveted first page of the big three (Google, Yahoo and MSN).Now, don’t get discouraged if this takes time – just submitting to a search engine can take more than a month before their crawlers are upon you (which is a much more pleasant process than I make it sound).
Organic SEO is definitely not easy. But at heart, it starts with what you’re already doing anyway – writing great content, and making it relevant to your intended readers.So go get ‘em!