Sometimes, for whatever reason, one of your websites that’s been pulling in regular money for some time simply stops. On the extreme end, it got sandboxed, but often it’s something less than that. Perhaps a competitor managed to outrank you for a crucial keyword, or maybe an ad that’s been bringing in a lot of traffic is against the ad hoster’s latest TOS. Whatever the reason, when a website unexpectedly stalls, there’s one easy way to get it profitable again quickly: an Adwords campaign headed by a talented PPC management team.
Many webmasters are scared sockless of pay per click advertising, either because they had a bad experience with it or they’ve had some guru tell them horror stories. What no one will admit is that, with correct PPC management, Adwords (or any of the equivalents on the lesser search engines) can be the only way to pull profit out of a profitless site.
You still need conversions, of course — if your website stalled out because you changed something that dropped your conversions from three percent Pokies to half a percent, change it back — but if you’re converting well and what you need is fast, targeted traffic, PPC is your cash cow. Many people will tell you to avoid it because you don’t want to pay “that much” for traffic, but the truth is that a talented PPC management team can keep the costs down (even given their own fees) while keeping the traffic up.
You can improve the situation even more by improving conversions with a Web Presenter or a carefully organized Targeted Email Marketing campaign — after all, traffic from PPC is just like traffic from any other targeted source.
Just remember that PPC is like health care: you do, eventually, want your website to be walking without the Adwords crutch. For that, you’ll need to pursue an aggressive strategy of organic SEO and make sure that your natural traffic starts to flow again. Until that point, however, you’re far better off with a solid PPC management crew driving profits than you are letting your website languish on the bed, slowly dying.