There’s a reason why first page placement, or more specifically top-three placement for any given keyword, is the goal of every legitimate SEO company in the world. Simply put, if you can’t get your website listed in the top three entries of any given keyword, you’re not getting the traffic that keyword could be giving you — not by a longshot.
Lots of SEO companies offer a first page placement service. Some of them advertise that they’ll get you there through pay per click marketing (sponsored placement) and others by a massive organic SEO campaign (backlink building). Either way, you’re literally spending money in order to get traffic in the hopes that the traffic you get will earn you more money than you spent.
The difference is in timing and amount. If you go for PPC marketing, you’re going to spend a lot of money http://gulfcoastretirement.org/admin/generic/ all at once, and you’re going to get your traffic instantly. You’ll have to make more money per click than you spend in order to show a profit, and depending on how you choose your keywords, that can be surprisingly difficult.
If live sex awards you pull it off, you’ll be right back on the wire again next month, as the next month of marketing budget gets put up on the PPC lottery. This process continues for as long as you choose to stick with the instant-traffic, constant-risk model of pay per click marketing.
The other option, organic SEO, is the turtle in the turtle-and-the-hare story. You pay money, and nothing happens. You pay some more money, and nothing happens. You may some more money, and you see a trickle of traffic. You pay enough money over enough time, and suddenly you have top-three rankings for some badass keywords. More traffic than you can handle descends upon you, and you’re rich. All you have to do is live long enough for all of those payments to kick in.
Of course, if you have the cash, you could do both — both is definitely the best bet. But not all of us have that kind of funding hanging around, so it’s up to each of us to decide which route to success is going to be the easiest for our lifestyles to support.