There’s always new slogans popping up in the world of website SEO. For a long time, it was “content is king!” Then we had “It’s all in the list!” Today, the cutting edge of SEO gurus are trying to decide on how to turn their theories about market leadership into a pithy slogan. But is the turn toward a new fallback phrase an indication that the old ones are out of date?
In short, no. Targeted email marketing has proven over and over again to be one of the best ways to turn SEO into cash, because it works on so many levels. The basic tactic of email marketing is to capture people’s email addresses so that you can advertise to them via Email — often over and over again for months or years. Each time you advertise, you’ll catch the attention of some small percentage of them, and they’ll buy whatever you’re promoting.
The focuses that email marketers have are simple: first, to get each sales message to convert as much as possible, but more importantly, they constantly work to make their list bigger. Its basic math: double the size of your list, and you double your profit-per-email. Because of that simple equation, “it” will continue to be “in the list” until the entire nature of the Internet shifts and no one uses email anymore.
The cutting-edge gurus may be chatting about social networking, blogging, market leadership, and putting in a year or more before you ever try to sell a product. While they do, however, the marketers out there who have a fifty thousand member mailing list and toss off an email once a week in order to draw out the <1% that will respond are still making thousands of dollars per email. And then using the cheap generic cialis rest of their day to practice market leadership and social marketing.
In short, targeted email marketing and ‘the list’ aren’t going anywhere. If you’re not using this remarkably simple technique to capture more money from the visitors that come to your website, you should be, and that’s that.