You may be placing free classified ads, or buying random lists of opt-in leads from lead generators. However, the real profits are made when you target your efforts only to those who definitely need and desire what you have to offer. Targeted email marketing accomplishes just that.
Email marketing is just what it sounds like-sending offers and promotions through email to someone who has requested such offers. This is one of the least expensive ways to market an online business, and one of the least time consuming if you use an autoresponder. However, having opt-in leads isn’t the same as having targeted leads.
Targeted email marketing is the process of sending out emails to those who specifically require your products, services, or business opportunity. There are many ways to obtain targeted prospects, including purchasing email leads. These lists of prospects are often pre-qualified based on a series of data or a survey.
For example, if you are trying to sell books about parenting online, you need to target parents. Such information is publicly accessible, and parents may be contacted in a number of ways by a lead generator with an offer to opt-in to information about parenting. Once they have agreed to receive emails from third parties regarding parenting, you can purchase their email address on a list of other targeted email marketing leads.
Targeted leads are much more reliable than any other type of email leads you may generate. As with any method of marketing, success is in the numbers. The more contacts you make, the more sales you will make. However, the numbers get a lot easier to master when the contacts you make already have a need and/or desire for what you have to offer.
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